Some marketers genuinely don’t understand whether they’re supposed to write for users or search engines. In this blog, we’ll explain who you should target and why this question is inherently silly.
Write for users, optimize for search engines
We won’t save this for the conclusion. You should write content explicitly for users. For real people who will read your content and decide if it’s good.
There is, of course, an SEO factor that eventually comes into play. After you write your content, you should optimize it for search engines. This mainly has to do with your title tags, meta descriptions, and outgoing links.
What’s going on in Google’s algorithm
Rather than just telling you what you should do, we also want to explain the reasoning behind it. This starts with looking at Google’s algorithm.
According to this Forbes article, Google’s algorithm is known for its ability to interpret human meaning in searches:
“The real impact of RankBrain manifests in its ability to interpret human meaning (in searches) to an extent: “RankBrain is designed to better understand the meaning behind the words a person uses and types into his or her search engine because 15% of queries per day had never been seen by Google” (Broadbent, 2017).”
Aside from being absolutely incredible, this fact should clear everything up. If you ever have questions regarding keyword frequency, the UX, or the UI, you can always turn to this.
The main takeaway is that Google’s algorithm is smart enough to look at context. So if you just spam keywords in a 300 word blog, you’re not going to get a good site ranking. For that, you’ll have to write something engaging, informative, and credible, while managing to build an audience over time. When in doubt, always aim for high quality.
To talk more about search engine optimization, or anything else, contact us today.