Understanding the concept of digital marketing can often be confusing for small business owners and professionals not directly involved with creating the web’s marketing landscape. Fortunately, there are plenty of digital marketing professionals that can help simplify things for those who want to learn!
Search Engine Optimization is probably the most widely used internet marketing buzzword right now, and for good reason. If you are a business online and you want people to visit your site, you’re most definitely going to need to optimize your website’s content for the search engines. Seems easy, right? Sort of.
Search engines look for very specific things within the pages of a website when they consider how to rank a page. Things like how relevant your page’s content is to the title of your page and how many other sites are linking to your page are factors that are considered by Google, for example, when they list your pages in their index. The tricky part of SEO (Search Engine Optimization) is not necessarily creating engaging content, it’s creating quality content that people find useful, AND making sure that the content is displayed when users search for keywords relevant to your content. Whew.
After you have good content created, you will need to monitor and make adjustments to your site based on how people are actually reaching it. It can take a few months of creative thought and testing before you see results, and this is why people hire digital marketing strategists, and also why you’re reading this article!
So, fret not, we can definitely help you understand how to pump some more life into your site, just contact us when you’re ready to talk more.