Search Engine Optimization, or SEO, is a process that businesses and brands can use to optimize their online web presence and drive traffic to their websites. You’ve probably heard the term used by marketing professionals, but do you truly understand how it works?
Search engines, like Google and Bing, are determined to provide users with search results that are extremely relevant to the keywords used in the search query. Web marketing professionals use SEO to let search engines know that a site is relevant and related to a specific set of keywords.
There are a whole slew of technical tactics that are used when optimizing a web page for the best ranking within a search engine, and if you understand a few concepts, you can help your tech team define a strategy for success.
You’re going to want to create niches of your website’s content that you are interested in promoting online. This means if you are selling sneakers, you will decide which styles and brands are worthy of their own web pages, and then you will create search engine optimization campaigns for each of the pages.
You’re going to need to craft highly-engaging content that offers value to the customers you want to visit your site. The search engines will check to see that your niche’s keywords are used throughout your site’s copy in logical ways. Your content should include relevant images, videos, and reviews if possible. The more creative and relevant content, the better.
As your content begins to come together, your digital marketing strategists will research keywords that you have included in your copy, and then decide how it is best to move forward with crafting a strategy that gets the search engines to index your pages high in their lists.
The process of SEO is ongoing and requires meticulous attention to detail, as well as constant modifications to the strategies that will be employed during a campaign. We pride ourselves on educating our clients while engaging in successful campaigns, contact us and we can chat about your needs!