Mastering Digital Directory Management for your Local Business

Mastering Digital Directory Management for your Local Business

Posted on March 25, 2019

December 19, 2017, was a bad day for CVS Pharmacy. That night, Modern Family actress Sarah Hyland walked into her local pharmacy to pick up a prescription, but instead she walked out empty-handed. The culprit? Hyland had first checked Apple Maps to see how long before the pharmacy closed, and Apple Maps showed the wrong hours. Hyland took to her phone and tweeted her frustration to her 1.5 million followers:  — Sarah Hyland (@Sarah_Hyland) December 19, 2017 What should have been a mundane, everyday transaction became a marketer’s worst nightmare. More than 92% of people use online directories such as Apple … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading