WordPress: Not as Easy as It Seems

WordPress: Not as Easy as It Seems

Posted on May 11, 2018

Ask any group of people where you should go to start a blog or create a website with little to no experience, and you’ll almost always get the same answer: WordPress. It’s described as being easy for beginners, simple to use, and quick to get started.  All of those things are true – with a catch. If you’re merely looking to grab an off-the-shelf theme, type up some content and write a weekly or monthly blog, then it is easy, simple to use and quick to get started.  But if you’re looking for a custom theme, with a detailed website … Continue reading

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

Posted on August 17, 2016

There is no doubt that social media marketing has created massive attention due to the substantial rise in social media usage. You can agree that social media is a key facet to Internet marketing and businesses continue to leverage these platforms to boost their brand, reach desired markets, interact with prospects, and of course, generate leads. Yet, these leads generated still have to be warmed and nurtured to move them along in your sales funnel to ultimately create the sale.  This is where email marketing comes into play.  You see, although social media is ideal for promotion and building brand … Continue reading

Website Development: How Far Can You Take Your Blog?

Website Development: How Far Can You Take Your Blog?

Posted on April 22, 2016

Blogging is an integral role of website development in terms of expanding your reach online. You have everything to gain from blogging and almost nothing to lose, provided that you maintain a high level of quality. The two mains reasons why you should blog have to do with your brand identity and search engine optimization. By adding a new blog once a week to your website, you can inform users about your brand and enhance your SEO at the same time. If you’d like to go a little further with your blogging efforts, then you can try building a community. In addition to interacting … Continue reading