A Growing Opportunity in Social Media Marketing

A Growing Opportunity in Social Media Marketing

Posted on September 17, 2018

With 2.62 billion social media users worldwide, there really is no better time to take advantage of digital advertising. Digital advertisements can be anything from social media marketing campaigns to paid advertisements on various platforms. Not tapping into the 15.36 billion dollar industry of internet marketing is practically self sabotage.  Everything YOU Need to Know About Digital Marketing and Social Media Whether you’re advertising for a small business or large corporation, social media marketing is easily the most effective way to expand your reach. When it comes to advertising online, corporations have the option to advertise their content across various social media … Continue reading

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Posted on August 27, 2018

One common question we get from our clients is, “Do I really need to worry about internet marketing if all my business is local?” We always respond the same way: yes. Even for a business that focuses entirely on Charleston customers, you still need to have a digital marketing strategy.  Giving some attention to the online space allows local business to capitalize on the benefits that technology and data provide. Here are just three of the many reasons that you need to incorporate internet marketing into your outreach plans.     Your Customers Are Online The key to any successful marketing campaign … Continue reading

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Posted on July 23, 2018

You know that Google reigns supreme in the game of search, but are you using the internet to the fullest to bring customers in the door? If you’re not paying attention to directory management, then you aren’t. Instead, you’re missing out on the power of hyperlocal search.  While many of us think of Google first, we also turn to lots of other resources when we look for businesses that provide products and services in our area. These directories, which include sites like Yelp, give us a quick snapshot of what is nearby and help us decide whether or not to … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading

Web Design or Development: Is There a Difference?

Web Design or Development: Is There a Difference?

Posted on May 14, 2018

When you need help building a website, finding someone in Charleston, SC isn’t that hard, if you know what you’re looking for. Many people use the words web design and website development interchangeably when describing what they’re looking for. The reality is, design and development complement each other and work together, but they are different things.  What Is Web Design? Web design is the customer’s interaction with your website. The design is the colors they see, the layouts and menus they navigate, the pages they read and the way your blog looks. It’s their experience on the surface, much like … Continue reading

Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

Posted on August 17, 2016

There is no doubt that social media marketing has created massive attention due to the substantial rise in social media usage. You can agree that social media is a key facet to Internet marketing and businesses continue to leverage these platforms to boost their brand, reach desired markets, interact with prospects, and of course, generate leads. Yet, these leads generated still have to be warmed and nurtured to move them along in your sales funnel to ultimately create the sale.  This is where email marketing comes into play.  You see, although social media is ideal for promotion and building brand … Continue reading

How to Personalize Emails for Your Internet Marketing Campaign

How to Personalize Emails for Your Internet Marketing Campaign

Posted on August 10, 2016

For the Internet marketing campaigns of most businesses, email marketing is a major aspect. Unfortunately, many Internet marketers don’t take full advantage of email marketing because they craft generalized emails instead of personalized emails. If you want your message to get through to your target audience, personalized emails are key. These tips will help you craft personalized emails for the success of your Internet marketing campaign. Create Customer Personas You should create customer personas if you have no idea where to start when it comes to crafting personalized emails. For these customer personas to be most effective, it is important … Continue reading

How to Use Twitter to Generate Leads for Your Business

How to Use Twitter to Generate Leads for Your Business

Posted on August 3, 2016

Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads. Treat Lead-Gen Tweets Differently It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. … Continue reading