Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading →

Posted in Blog, Online Marketing Consulting, PPC, SEO | Tagged , , , ,
Web Design or Development: Is There a Difference?

Web Design or Development: Is There a Difference?

Posted on May 14, 2018

When you need help building a website, finding someone in Charleston, SC isn’t that hard, if you know what you’re looking for. Many people use the words web design and website development interchangeably when describing what they’re looking for. The reality is, design and development complement each other and work together, but they are different things.  What Is Web Design? Web design is the customer’s interaction with your website. The design is the colors they see, the layouts and menus they navigate, the pages they read and the way your blog looks. It’s their experience on the surface, much like … Continue reading →

Posted in Blog, Online Marketing Consulting, Web Design, Website design & development, Website Development | Tagged , ,
Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading →

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16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading →

Posted in Blog, Inbound Marketing, Internet Marketing Consulting, Online Marketing Consulting, SEO, Social Media Marketing, Web Application Development | Tagged , , , ,
9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

Posted on August 17, 2016

There is no doubt that social media marketing has created massive attention due to the substantial rise in social media usage. You can agree that social media is a key facet to Internet marketing and businesses continue to leverage these platforms to boost their brand, reach desired markets, interact with prospects, and of course, generate leads. Yet, these leads generated still have to be warmed and nurtured to move them along in your sales funnel to ultimately create the sale.  This is where email marketing comes into play.  You see, although social media is ideal for promotion and building brand … Continue reading →

Posted in Blog, Digital Directory Management, Inbound Marketing, Internet Marketing Consulting, Mobile App Development, Online Marketing Consulting, Online Web Development, Social Media Marketing | Tagged , , ,
How to Personalize Emails for Your Internet Marketing Campaign

How to Personalize Emails for Your Internet Marketing Campaign

Posted on August 10, 2016

For the Internet marketing campaigns of most businesses, email marketing is a major aspect. Unfortunately, many Internet marketers don’t take full advantage of email marketing because they craft generalized emails instead of personalized emails. If you want your message to get through to your target audience, personalized emails are key. These tips will help you craft personalized emails for the success of your Internet marketing campaign. Create Customer Personas You should create customer personas if you have no idea where to start when it comes to crafting personalized emails. For these customer personas to be most effective, it is important … Continue reading →

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How to Use Twitter to Generate Leads for Your Business

How to Use Twitter to Generate Leads for Your Business

Posted on August 3, 2016

Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads. Treat Lead-Gen Tweets Differently It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. … Continue reading →

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6 Quick Video Strategies to Use in Your Internet Marketing Strategy

6 Quick Video Strategies to Use in Your Internet Marketing Strategy

Posted on July 26, 2016

Video is perhaps one of the most effective techniques in the Internet marketing tool box. You see, companies leveraging video enjoy 41% more web traffic from search than those who do not. (Source: Hubspot). With advantages like creating meaningful connections with your audience, growing your subscriber list, boosting follower engagement, expanding your online reach, and increasing revenue, your business can’t afford not to implement an active video marketing campaign. Video marketing works extraordinarily well with your social media efforts as videos receive higher engagement than post with text and images combined. The value of using video is great and we … Continue reading →

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Internet Marketing Tips to Increase Conversions

Internet Marketing Tips to Increase Conversions

Posted on July 20, 2016

Are you looking for ways to boost your internet marketing conversions? Here are a number of tips to help you out! Test Your Content Before focusing on any single topic, whether it’s for your blog or for social media, do some research to see whether or not it converts. A great tool for this purpose is Buzzsumo. Buzzsumo lets you track which content is trending. This is also a very useful tool when it comes to monitoring your competition, as you can use Buzzsumo to find out which types of content your competitors are focusing on. Utilize Charts Using charts, whether bar, … Continue reading →

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The Same Core Principles Apply to Internet Marketing

The Same Core Principles Apply to Internet Marketing

Posted on March 29, 2016

Internet marketing might seem like something new at first, but it relies on the same core marketing principles. Although marketers now have access to new platforms, like social media and search engines, human psychology remains the same. Inbound Marketing is a good example of this. On the one hand, some marketers say that content marketing is a new strategy that emerged after Google responded to search engine optimization strategies. But on the other hand, this Forbes article explains that content marketing has been around for more than a hundred years: “Content marketing was thriving far before the Internet, and even … Continue reading →

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