Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them.
The good: you can dominate search results for a keyword
If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business.
The bad: all your sites might miss the front page
The problem is that having multiple authoritative sites is as hard as it sounds. Oftentimes, businesses just have a collection of sites that never make it to the first page of Google’s SERPs.
According to this Search Engine Journal article, if this is the case, then the business should just combine the sites and try to create one authoritative one:
“If you have multiple sites selling the same products but none are really ranking where you want them to, then combining the sites can be a good tactic for SEO in order to increase the link profile. One “super” link profile is better than five “below average” link profiles. You must evaluate the potential growth of the keyword rankings versus the loss revenue of multiple websites.”
It’s like fishing in this respect. No one cares if you catch a bunch of tiny, common fish. Everyone is out to get the big prize fish.
For some companies, having multiple sites could be a good thing. But if you’re not sure, then you’re probably better off focusing on a single site. Once it’s authoritative, you can start branching out.
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