Certain industries stood by and watched the internet hurricane rampage the economy. They were comfortable with the knowledge that nobody could ever live without their services. The tempest of cyberspace, however, changed paradigms. Some business went the way of payphones.
Mobile responsive websites have created a rebound market for industries who managed to barely survive the first generation of online monetization. Newspapers are one example of a desirable daily commodity that was engulfed by the flow of the tide, but just might come back with the ebb. The smartphone has given publications a second chance.
The worldwide web has coiled around the newspaper industry like a boa constrictor since the internet explosion of the mid-1990s. The numbers are undeniable as the proverbial barrels of ink are choked dry and the newsprint turns yellow. In May Bloomberg published a brief snapshot of the industry:
There were 1,878 American newspapers in 1940. By the end of 2014 there were 1,331. As the newspaper business fades, the civic discourse it has led is being reshaped. The industry’s revenue has fallen by more than a third since 2005, its best year, when sales reached $60.2 billion.
Newspapers have scrambled – for a decade – to compensate for these corollary developments. People are getting news faster; and they are seeking alternative sources for reportage. In order to survive in the new media jungle newspapers are forced to embrace cyber technology or suffocate.
There are promising signs that the newspaper industry is catching up to the 21st century internet culture.Financial Times just published a story featuring new methods of delivery for news to social networkers.
Apple and Facebook have announced news services that could potentially create an important revenue stream for publishers, broaden their readership and — eventually — offer them a direct path to paying subscribers.
Facebook has enlisted nine publishers for its Instant Articles services…Apple, meanwhile, has signed up dozens of publishers for Apple News — a Flipboard-style app which launches in the autumn — including The New York Times, The Guardian, The Economist and the Financial Times.
The critical component in these modes of newspaper delivery is the smartphone.
Smartphones have become the dominant way to read news: this year will mark the first time that smartphones were responsible for 50 per cent of news consumption, up from 25 per cent in 2012, according to Ken Doctor, an analyst with Newsonomics.
You no longer have to walk to the end of your driveway to ingest the news with your coffee. Mobile app software caters to the modern reader. Now you have all the comforts and gadgets that make online news consumption efficient and entertaining. Make your website available on multiple devices in myriad ways. You can offer content and customer service that is worth the price of subscription. Roll with the changes. Contact us for information about how you can make your website mobile – and just like the news – meaningful in the 21st century.