We’d wager that we’re going to see a lot more mobile responsive websites by the end of the year than we do now. Here are a few reasons why businesses are switching to responsive sites:
Optimize your mobile experience
The first reason deals with your mobile experience. Since your consumers are spending more and more time and smartphones and tablets, they’re more likely to access your website from a mobile device.
You want your website to be ready when the time comes. According to a recent Huffington Post article, switching to responsive design is one of the best ways you can improve your mobile user experience:
“One of the best ways to reach your customers and show them you care is by redesigning your site using responsive web design. Responsive web pages automatically adjust themselves to any screen size and reorder content based on the device. Smaller devices need to reload just as quickly using weaker processing power with a wireless connection as desktop powerhouses with land lines.”
Rank high in Google’s search algorithm
Google hasn’t done anything to hide its preference in responsive design. In fact, Google has been recommending it for a while now.
Instead of just suggesting it though, Google is now factoring mobile-friendliness into its search algorithm. One way to rank high in this category is to have a mobile responsive site.
Make website maintenance easier
The alternative to having a responsive website is having two sites — one for mobile devices and one for desktops. The advantage of using responsive design is that your site only has one URL. As a result, your site is easier to maintain and edit.
Switching to responsive design is a smart business move for companies that practice online marketing. In addition to improving your mobile user experience, you can also increase your site’s page rank on search engines.
To talk more about mobile responsive websites, or anything else, please contact us. Thanks.