Backlinks play an important role in getting a good local site ranking. In this blog, we’ll explain what they are and how you can acquire them:
What are backlinks?
A backlink is a link from another website to yours. These have a lot of weight in the context of local search, because it means someone is talking about or referencing your business. It could be a recommendation of your services, a review of your restaurant, or a citation of your research.
Organic backlinks are the best kind, but they take forever to acquire. You just need to wait for someone to write about your business on their site.
This recent Search Engine Journal article offers another tactic for easy backlinks. According to the article, you should look for broken links in your niche and ask the site owner to replace it with yours:
“One of the best ways to score some quick, high-quality backlinks is to help site owners find and fix broken links in their content. Simply scour high-ranking posts in your niche for broken links, let the site owner know if you find any, and then offer up your website as a substitute.”
A backlink from a high-ranking site has a lot of value. If you can get a few just by finding broken links, then you’ll make strides with your local search campaign.
What you shouldn’t do
While this is a legitimate tactic, acquiring backlinks is more often associated with “don’ts” than “do’s.” You shouldn’t, for example, buy backlinks or offer one in exchange for another one. These are black-hat tactics that will eventually get you in trouble with Google.
And that’s why this tip is so valuable. It’s a legitimate way to get backlinks without having to wait years for a website to write about your business.
To talk more about local search, or anything else, contact us today.