3 Tips to Improve Your Internet Marketing efforts

3 Tips to Improve Your Internet Marketing efforts

Posted on April 6, 2016

Businesses should update their Internet marketing strategies a few times every year. This way, you’ll stay up-to-date with current trends and your tactics won’t grow old. If you’re looking to refresh your campaign, then start with these three tips: Go back to the basics Most businesses still don’t quite grasp the concept of Internet marketing. According to a recent Memeburn article, many of them think they’re making progress while they’re stuck in the same place: “It’s really funny that so many brands are still getting the basics completely wrong with digital marketing and social media. With social media, it’s practically the same as traditional … Continue reading

The Same Core Principles Apply to Internet Marketing

The Same Core Principles Apply to Internet Marketing

Posted on March 29, 2016

Internet marketing might seem like something new at first, but it relies on the same core marketing principles. Although marketers now have access to new platforms, like social media and search engines, human psychology remains the same. Inbound Marketing is a good example of this. On the one hand, some marketers say that content marketing is a new strategy that emerged after Google responded to search engine optimization strategies. But on the other hand, this Forbes article explains that content marketing has been around for more than a hundred years: “Content marketing was thriving far before the Internet, and even … Continue reading

The Same Core Principles Apply to Internet Marketing

The Same Core Principles Apply to Internet Marketing

Posted on March 23, 2016

Internet marketing might seem like something new at first, but it relies on the same core marketing principles. Although marketers now have access to new platforms, like social media and search engines, human psychology remains the same. Inbound Marketing is a good example of this. On the one hand, some marketers say that content marketing is a new strategy that emerged after Google responded to search engine optimization strategies. But on the other hand, this Forbes article explains that content marketing has been around for more than a hundred years: “Content marketing was thriving far before the Internet, and even … Continue reading

Understanding the Return of Your Internet Marketing Efforts

Understanding the Return of Your Internet Marketing Efforts

Posted on February 15, 2016

In the realm of Internet Marketing, a marketing audit is a powerful tool to help you assess the ROI of your company’s marketing efforts. A full periodic marketing audit of your company is important, but we will focus a bit more on internet marketing in this article. A marketing audit provides the opportunity to determine strengths and weaknesses in your marketing efforts. It allows you to make changes that will improve customer satisfaction and profitability. Review Objectives Start by reviewing the goals and objectives laid out in your marketing plan. This is a good time to make sure you’re reaching … Continue reading

3 Tips for Search Engine Marketing

3 Tips for Search Engine Marketing

Posted on October 6, 2015

Search Engine Marketing is a bit of a tricky subject. It used to mean packing as many keywords into the web content as was physically possible, and hoping that the sheer volume of traffic would increase revenue. With improvements to search engine algorithms, however, search engine marketing is easier than it was before. Search engines such as Google have adapted their algorithms to better serve consumers. This means that a website whose primary focus is also the consumer will be more successful than one which tries to manipulate the search algorithms. Since the technology is so sophisticated, search engine marketing is … Continue reading

Want to Master PPC Advertising? Trouble Getting Started?

Want to Master PPC Advertising? Trouble Getting Started?

Posted on July 27, 2015

Marketing has changed thanks to the internet. It has become a lot more targeted, and of course your business will be impeded if your marketing plan is sub-optimal. Thanks to the internet, marketing to large swaths of people is now more possible than it ever was before. The book Digital Marketing opines: Before the Web, marketing promotions pretty-much consisted of reaching as many people as possible with your message.  A percentage of these people would be interested in your product, and the more you reach, the more you sell.  Marketing campaigns were often large and expensive, but ended up generating enough sales … Continue reading

2 Tips About PPC – Pay Per Click Advertising

2 Tips About PPC – Pay Per Click Advertising

Posted on July 20, 2015

Have you ever wondered why more people do not use PPC? It has a tremendous amount of upside, showing your content to swaths of people, displaying that content very quickly after you start the campaign, but it also carries a certain amount of financial risk. Here are two facts to keep in mind about PPC. You Do Not Have to Use Google Many people who start PPC campaigns assume that Google AdWords is the only way to go. However, there are other options out there. It is true that Google gets the most eyeballs, but it is important to remember, that … Continue reading

3 Killer Internet Marketing Tips to Improve Business

3 Killer Internet Marketing Tips to Improve Business

Posted on April 28, 2015

Internet marketing is a highly valuable art form that every business professional should familiarize himself or herself with to see serious business growth. With the proper research and execution, you can experience results with your online marketing strategy. This post will discuss three important tips. Ensure You Meet Your Website Visitors’ Expectations Not having the best website you possibly can will seriously hurt your business. But when you have it immaculately designed, quite the opposite will happen. You want to make sure that your website will meet the expectations of potential customers. Ensure your website has sharp, clean, and flawless design … Continue reading

Learning the Ropes of Inbound Marketing

Learning the Ropes of Inbound Marketing

Posted on March 6, 2015

Do you have new customers flocking to your business? If you’re beginning to educate yourself about internet marketing, you’ll likely have seen the words inbound marketing floating around expert blogs. The concept is almost 10 years old, but has gained steam in recent years with the proliferation of digital technology. But what exactly is inbound marketing, and how can it help your business? Allow us to explain Inbound Marketing Defined HubSpot, a leading software provider in inbound marketing, defines the concept as follows: Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Traditionally, … Continue reading