The Importance of a Professionally Designed Website

The Importance of a Professionally Designed Website

Posted on October 1, 2018

When developing a website for your business, the important thing is to have a plan or goal for your website. Deciding that you want to make a website and just deciding to “figure it out as you go” is one of the worst decisions you can make. If you need a website and do not have a concrete plan for how you want it to be designed and what its purpose is then you will inevitably get partway through the design process and change your mind on what to do with it. This can be catastrophic as it can result … Continue reading

The Importance of Secure WordPress Hosting

The Importance of Secure WordPress Hosting

Posted on September 24, 2018

In Charleston SC, as with everywhere in the world, WordPress Security is a major focus. The importance of website security often involves more than just the business involved. Indeed it can mean massive problems for customers, search engines, and even service providers. In this article we will focus on some common ways websites can be hacked and what the effect of those hacks may be.   Method #1: Brute Force and Common Words In this method, a hacker uses software to put in different passwords again and again. The idea is to expose easy to guess passwords. Another potential danger … Continue reading

A Growing Opportunity in Social Media Marketing

A Growing Opportunity in Social Media Marketing

Posted on September 17, 2018

With 2.62 billion social media users worldwide, there really is no better time to take advantage of digital advertising. Digital advertisements can be anything from social media marketing campaigns to paid advertisements on various platforms. Not tapping into the 15.36 billion dollar industry of internet marketing is practically self sabotage.  Everything YOU Need to Know About Digital Marketing and Social Media Whether you’re advertising for a small business or large corporation, social media marketing is easily the most effective way to expand your reach. When it comes to advertising online, corporations have the option to advertise their content across various social media … Continue reading

What Do Internet Marketing Firms Do?

What Do Internet Marketing Firms Do?

Posted on September 10, 2018

If you run a business in the digital age, it’s absolutely imperative for the growth of your company that you engage in internet marketing to create new sales leads and engage with customers and prospects. The purpose of internet marketing firms is to provide services to businesses that need help with establishing a strong digital presence. In a world where most of your customers are online, your marketing efforts must focus on specific areas to be able to reach those customers and get them interested in the products or services you offer. Build Powerhouse Websites Your website serves as your business’ home base and digital … Continue reading

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Yes, Your Brick and Mortar Business Needs Internet Marketing Solutions

Posted on August 27, 2018

One common question we get from our clients is, “Do I really need to worry about internet marketing if all my business is local?” We always respond the same way: yes. Even for a business that focuses entirely on Charleston customers, you still need to have a digital marketing strategy.  Giving some attention to the online space allows local business to capitalize on the benefits that technology and data provide. Here are just three of the many reasons that you need to incorporate internet marketing into your outreach plans.     Your Customers Are Online The key to any successful marketing campaign … Continue reading

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Posted on July 23, 2018

You know that Google reigns supreme in the game of search, but are you using the internet to the fullest to bring customers in the door? If you’re not paying attention to directory management, then you aren’t. Instead, you’re missing out on the power of hyperlocal search.  While many of us think of Google first, we also turn to lots of other resources when we look for businesses that provide products and services in our area. These directories, which include sites like Yelp, give us a quick snapshot of what is nearby and help us decide whether or not to … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Getting Your Brand Out There Using Search Engine Marketing

Getting Your Brand Out There Using Search Engine Marketing

Posted on October 31, 2016

The way in which businesses market themselves has changed drastically over the last decade. Instead of funneling advertising dollars into expensive billboards and TV commercials, many business owners have discovered the power of Search Engine Marketing as a cost-effective and efficient way of increasing traffic and gaining market share. If you own a business with a web presence, here are a few things you need to know in order to get customers to remember your brand the next time they need products or services like yours. First, it is important to have a general understanding of what search engine marketing is. Not to be … Continue reading

Internet Marketing: What Qualifies as Smart Marketing?

Internet Marketing: What Qualifies as Smart Marketing?

Posted on October 24, 2016

Whether it’s Internet marketing, direct marketing, or inbound marketing, you want to have a “smart” strategy. The only questions left are: “what qualifies as a ‘smart’ marketing campaign?” and “how can I make my strategy ‘smarter?’” In this post, we’ll talk about smart marketing in the context of Internet marketing. But even when we narrow the scope, it can take on a lot of different meanings. Some businesses think smart marketing means covering all the bases and taking advantage of every opportunity with respect to Internet marketing. A recent Business 2 Community article explains why that’s not the case: “Smart marketing isn’t about … Continue reading

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading