Web Design for Business Growth

Web Design for Business Growth

Posted on May 23, 2019

Most of us want business growth, but it’s not always easy to get. Business growth takes a lot of tenacity, enthusiasm, and a willingness to re-evaluate everything about your business. This includes web design.  In order to grow your business, you will need to earn more customers online. It takes your potential client about 90 seconds, total, to search for a product online and decide where to buy it from. Each site will get about 8 seconds of attention. Online browsers are giving you and your site the same amount. It’s a quick once over to get a feeling for you … Continue reading

Discover the Difference Between Website Development and Design

Discover the Difference Between Website Development and Design

Posted on April 22, 2019

Are you using the phrases website development and website design interchangeably? If you are, you are not alone. However, there are differences between the two. While there are complete web solution providers, there are different job roles with different abilities. When hiring a web professional to build a website for you or your company, knowing the skillset of each may become critical and impact the overall cost. Web Design In a nutshell, web design is the aesthetics of a website and its general usability. So, website designers work to create visual elements and devise the layout of a website using specialized software. So, the … Continue reading

Web Design for Gathering Top Leads

Web Design for Gathering Top Leads

Posted on April 15, 2019

Are leads one of the most important numbers in your analytics? They should be, especially if you offer a higher priced specialty service. If you don’t have leads you can’t make sales. Then you don’t have revenue, which can get really stressful, right? Leads are no doubt critical to success. So how do you get them, or get more of them? Web design can easily be a valuable part of your strategy for gathering top leads. The expectations we have for what website design can do are constantly changing, but one thing stays the same. Website design continues to be … Continue reading

Don’t Be Labeled as ‘Not Secure’: Why You Need SSL

Don’t Be Labeled as ‘Not Secure’: Why You Need SSL

Posted on April 1, 2019

SSL stands for Secure Sockets Layer. It creates an encrypted connection between your visitor’s browser and the server, and this digital “handshake” is both more complicated and far better than a password.  While it’s especially important that any site that offers online shopping have SSL, it’s also important for sites that request or contain any sensitive information. This includes birthdays and addresses to other pieces of data that might be shared in a simple form or inquiry to your company.  Google, as it has for more than a decade, sets the standard and makes the rules for online best practices. … Continue reading

Mastering Digital Directory Management for your Local Business

Mastering Digital Directory Management for your Local Business

Posted on March 25, 2019

December 19, 2017, was a bad day for CVS Pharmacy. That night, Modern Family actress Sarah Hyland walked into her local pharmacy to pick up a prescription, but instead she walked out empty-handed. The culprit? Hyland had first checked Apple Maps to see how long before the pharmacy closed, and Apple Maps showed the wrong hours. Hyland took to her phone and tweeted her frustration to her 1.5 million followers:  — Sarah Hyland (@Sarah_Hyland) December 19, 2017 What should have been a mundane, everyday transaction became a marketer’s worst nightmare. More than 92% of people use online directories such as Apple … Continue reading

How to Find the Right Website Development Firm (Part 2)

How to Find the Right Website Development Firm (Part 2)

Posted on March 18, 2019

Our previous blog discussed how important it is for you to carefully screen potential website development firms before making a final decision. You should find out if they have experience in your particular niche and understand search engine optimization. They should also explain how they can add value to your website and provide more details about their service offerings. Once you’re satisfied with their answers, here are some additional topics you can bring up: 5. What is their web development process?  Ask them to explain their web development process step-by-step. Every company uses their own systems and processes to complete projects. … Continue reading

The Power of Re-Evaluating Web Design

The Power of Re-Evaluating Web Design

Posted on February 25, 2019

Have you asked your customers lately what they think of your website? Are you getting new customers online? Customer feedback is essential to running a successful business and it may be worth asking for. You can send a survey or just call a few of your top customers and let them tell you about their experiences. If you don’t get at least a few new customers online every day, then something may be wrong. Your current customers will be happy to tell you.  A website is a critical piece of customer experience. It’s a major touch point, just like phone … Continue reading

Web Design your Customers and Employees will Love

Web Design your Customers and Employees will Love

Posted on February 18, 2019

Are you looking to take better care of your customers? Many businesses are striving for better ways to improve customer service online. How about a new website? It’s is a great plan for improving external and internal customer service in 2019. A new website can: Improve user experience through a fresh design. These days, landing on a well designed, beautiful website is similar to walking into a well designed room. Our online experiences are gradually becoming more important, and we like a good experience. Just the aesthetics of your site (a nice photo, calm colors, or framework) can effect your … Continue reading

Benefits of Focusing on Internet Marketing Solutions

Benefits of Focusing on Internet Marketing Solutions

Posted on February 11, 2019

Are you fired up about being more successful in 2019? Have you recently gone out and about in your area with a handful of business cards and tried to “pound the pavement”? We’ve all been there. You need leads, and you need sales even more. However, as beautiful as Charleston, SC is, you may be better off going another route. Your time is better spent advertising in a newer, more effective way. Internet Marketing is a modern day solution to door to door sales, or posting flyers on doors. It involves having a great website, posting on social media, and … Continue reading

Website Development Basics: 4 Things To Ask Your Developer

Website Development Basics: 4 Things To Ask Your Developer

Posted on February 4, 2019

Trying to build your company’s website on your own without web design expertise leaves you most likely working with pre-built templates and automatic installers. This can leave your company with an elementary site that is lacking in the wow factor that will really draw customers in. Working with a professional web designer allows you to create a one-of-a-kind, custom website design that truly represents your business image and your prospects for future growth. Before you hire a web designer, though, you need to do your research. Here are four things you should ask every prospective web designer before you sign … Continue reading