Internet Marketing: What Qualifies as Smart Marketing?

Internet Marketing: What Qualifies as Smart Marketing?

Posted on October 24, 2016

Whether it’s Internet marketing, direct marketing, or inbound marketing, you want to have a “smart” strategy. The only questions left are: “what qualifies as a ‘smart’ marketing campaign?” and “how can I make my strategy ‘smarter?’” In this post, we’ll talk about smart marketing in the context of Internet marketing. But even when we narrow the scope, it can take on a lot of different meanings. Some businesses think smart marketing means covering all the bases and taking advantage of every opportunity with respect to Internet marketing. A recent Business 2 Community article explains why that’s not the case: “Smart marketing isn’t about … Continue reading

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

16 Quick Effective Content Ideas to Enhance Your Internet Marketing Strategy

Posted on August 23, 2016

Your content marketing strategy is indeed a key piece to your overall Internet marketing blueprint.  The beauty of an effective Internet marketing plan is creating content that draws your audience to you by sharing relatable messages that appeals to your audience.  You see, once you’ve identified who yourtarget market is and clearly understand their pains and problems, you can tailor your content around that to deliver valuable information.  The key is serving your audience a variety of content types so you speak to the different learning styles of your readers. The good news is there are countless ideas to creating … Continue reading

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

Posted on August 17, 2016

There is no doubt that social media marketing has created massive attention due to the substantial rise in social media usage. You can agree that social media is a key facet to Internet marketing and businesses continue to leverage these platforms to boost their brand, reach desired markets, interact with prospects, and of course, generate leads. Yet, these leads generated still have to be warmed and nurtured to move them along in your sales funnel to ultimately create the sale.  This is where email marketing comes into play.  You see, although social media is ideal for promotion and building brand … Continue reading

How to Personalize Emails for Your Internet Marketing Campaign

How to Personalize Emails for Your Internet Marketing Campaign

Posted on August 10, 2016

For the Internet marketing campaigns of most businesses, email marketing is a major aspect. Unfortunately, many Internet marketers don’t take full advantage of email marketing because they craft generalized emails instead of personalized emails. If you want your message to get through to your target audience, personalized emails are key. These tips will help you craft personalized emails for the success of your Internet marketing campaign. Create Customer Personas You should create customer personas if you have no idea where to start when it comes to crafting personalized emails. For these customer personas to be most effective, it is important … Continue reading

How to Use Twitter to Generate Leads for Your Business

How to Use Twitter to Generate Leads for Your Business

Posted on August 3, 2016

Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads. Treat Lead-Gen Tweets Differently It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. … Continue reading

Internet Marketing Tips to Increase Conversions

Internet Marketing Tips to Increase Conversions

Posted on July 20, 2016

Are you looking for ways to boost your internet marketing conversions? Here are a number of tips to help you out! Test Your Content Before focusing on any single topic, whether it’s for your blog or for social media, do some research to see whether or not it converts. A great tool for this purpose is Buzzsumo. Buzzsumo lets you track which content is trending. This is also a very useful tool when it comes to monitoring your competition, as you can use Buzzsumo to find out which types of content your competitors are focusing on. Utilize Charts Using charts, whether bar, … Continue reading

How Can Social Media Improve Your Customer Retention?

How Can Social Media Improve Your Customer Retention?

Posted on June 21, 2016

Social media is constantly changing and improving its platforms. New platforms are being created to produce new markets all the time. These constant changes can make it hard to keep up, but maintaining company profiles on the most popular social media platforms can help your business increase its revenue. Social media platforms, such as Instagram, Facebook, and Twitter, have millions of users. They can help companies market to different people. So how can your company use social media to improve its customer retention? If you post content to your social media profiles that your customers want to see, they are more likely … Continue reading

Internet Marketing: How Important is Social Media?

Internet Marketing: How Important is Social Media?

Posted on May 12, 2016

There are so many facets of Internet marketing that it would be foolish to focus on just one. To the dismay of many business owners, we can’t just compare the effects of search engine marketing and email marketing. One aspect that businesses are always interested in is social media marketing. You may have heard that some companies, like Taco Bell, have had tremendous success increasing their brand awareness on Facebook, Twitter and Instagram. There’s no doubting the fact that social media is ubiquitous in our culture. Still, a potentially large audience doesn’t guarantee you marketing success. What you gain from social media will depend … Continue reading

Search Engine Marketing: The Truth About Organic Results

Search Engine Marketing: The Truth About Organic Results

Posted on April 13, 2016

Most search engine marketing strategies are based on the fact that organic traffic is better than PPC traffic in terms of the quality of leads they generate. If your goal is to increase your organic reach, then you need to understand exactly how users find your website through Google. It’s true that the majority of clicks come from organic links, as opposed to paid ads on search engines. But when you break it down further, you’ll find that the overwhelming majority of the “organic” clicks come from the very top of the page. According to a recent Business 2 Community article, 71% of people will … Continue reading

3 Tips to Improve Your Internet Marketing efforts

3 Tips to Improve Your Internet Marketing efforts

Posted on April 6, 2016

Businesses should update their Internet marketing strategies a few times every year. This way, you’ll stay up-to-date with current trends and your tactics won’t grow old. If you’re looking to refresh your campaign, then start with these three tips: Go back to the basics Most businesses still don’t quite grasp the concept of Internet marketing. According to a recent Memeburn article, many of them think they’re making progress while they’re stuck in the same place: “It’s really funny that so many brands are still getting the basics completely wrong with digital marketing and social media. With social media, it’s practically the same as traditional … Continue reading