Reflecting on the past can give you some great insights. This is especially true for businesses that want to evaluate their past marketing success. When it comes to search engine marketing, you can find out what helped improve your Google PageRank and what possibly stalled it.
Sometimes it’s hard to know what’s driving your search engine marketing success. There are tons of variables and it’s impossible to control them all. Even if you change one element, such as content creation, you can’t be sure that it’s responsible for any difference in your PageRank.
Things become a lot clearer in hindsight, though. When you look at months or years of different strategies, it’s easier to see what was effective and what wasn’t.
This is one of the best ways to tweak your current strategy, according to a recent Search Engine Land article. The article suggests reflecting on your past search engine marketing efforts to identify effective tactics:
“We want to beat the crowd and gain the competitive advantage by getting there first. But with that mentality, sometimes we forget to look back. If or when you do, it should be fairly easy to identify the most successful search and marketing strategies that have worked in the past.”
Evaluating your marketing performance will help you determine the impact of content creation, social media signals, and web design. If you notice that your PageRank peaked at a time when you were creating more content than ever, then you should probably get back to writing new blogs and articles.
At the same time, this process will help you identify what set you back. It’s possible that your website received a penalty from Google and you never noticed. If this is the case, then review your past marketing practices and see if you did anything that would qualify as suspicious activity.
You don’t always have to think of new strategies for search engine marketing. In some cases, it’s better to go back to what worked in the first place. To talk more about search engine marketing, or anything else, contact us today.