Without a doubt, social media marketing has proven to be vital for the Internet marketing campaigns of many businesses. Not only does social media have the potential to boost the reputation of a business and its brand, but it can also initiate lead generation. If you want to take advantage of your business’s strong presence on Twitter, here are a few tips for using this social media website to generate leads.
Treat Lead-Gen Tweets Differently
It is important to treat tweets intended for lead generation differently from your regular tweets. The copy of lead-gen tweets should be clear and engaging. To ensure the call-to-action is easy to understand and not lost in the overall message, you should keep lead-gen tweets brief.
Keep links, mentions, and hashtags to a minimum in lead-gen tweets. Without a doubt, hashtags can be an easy way to keep users engaged, but it may also distract them from your call-to-action.
Segment Your Audience
You should segment your target audience in order to boost the effectiveness of your tweets intended for lead generation. Segment the audience according to gender, interests, and even geography. To cater to every segment of your audience, you will need to post an entire series of lead-gen tweets.
Tweets that cater to a specific demographic are more likely to generate leads than tweets that are vague and general. A focused lead-gen tweet gives you the ability to better fulfill the needs of the target audience.
If you would like to learn more about how Twitter can contribute to your Internet marketing campaign, contact us.