For the Internet marketing campaigns of most businesses, email marketing is a major aspect. Unfortunately, many Internet marketers don’t take full advantage of email marketing because they craft generalized emails instead of personalized emails. If you want your message to get through to your target audience, personalized emails are key.
These tips will help you craft personalized emails for the success of your Internet marketing campaign.
Create Customer Personas
You should create customer personas if you have no idea where to start when it comes to crafting personalized emails. For these customer personas to be most effective, it is important that you take multiple factors into consideration. Your target audience should be segmented according to shared actions and attributes.
An example of a customer persona would be “Christina” who represents all customers interested in lead generation. Naming your customer personas will make it easier for you to remember them.
Consider Location and Time
While some check and respond to emails in the morning, others do so in the evening. Therefore, you should consider the preferences of your customers when sending personalized emails. Also, keep location and time in mind. Chances are, you have customers in different locations and time zones.
For example, if you deem the morning the best time to send emails to your users, you should send emails to customers in the Pacific Time Zone at 12:00 PM (EST) so that they receive the email at 9:00 AM their time.
If you would like to learn more about how you can personalize your emails for Internet marketing success, contact us.