Shopping experience is key.
The design and layout of a website is not unlike the atmosphere and organization of a brick-and-mortar storefront. Shoppers desire a quick and clean shopping experience when they visit a store, and they expect the same when they visit a website. You’ve undoubtedly been the victim of a slow, cluttered website before, and it’s likely you didn’t stick around very long. This is important to keep in mind when designing your own website. But where do you start?
Here are three important website design strategies to help you retain customers:
- Continually critique the site as if you were a potential viewer. You need to focus on knowing what your customer wants and needs. Use your industry or product knowledge to your advantage.
- Clean up. If the webpage content is busy and cluttered your customers will not engage. Try to get your mission and call-to-action across in as little words as possible. This often comes from writing and then re-writing copy to pare it down to a manageable length. When in doubt, revise!
- Update your design and content periodically. Website technologies and best-practices are always on the move. Giving your website a minor (or major if needed) facelift is an effective way to stay relevant to your customers. One small example could be writing a weekly blog to establish a rapport and keep your loyal customers coming back.
None of these strategies are quick and easy; that’s where we come in. We can help you navigate the ever-changing field of website design and let you busy yourself with your day-to-day tasks. Please contact us to learn how we can help you retain more customers.