What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

The Importance of NAP Consistency for Ranking in Local Search Results

The Importance of NAP Consistency for Ranking in Local Search Results

Posted on April 16, 2018

When a viewer searches something that implies they are looking for local results, or if they include a geo specific reference within their query, they expect only relevant results to be displayed. You already know this because you use Google or another search engine to help you find things, both online and locally. If you were to search “auto repair Charleston, SC” you would expect for Charleston-based businesses to be displayed. This is true even if you were to search “auto repair businesses” and you’re currently located in Charleston, SC. You expect the search engine to understand that you need … Continue reading

How to Improve Sales and Increase Recognition with Digital Directory Management

How to Improve Sales and Increase Recognition with Digital Directory Management

Posted on January 16, 2017

The Internet is a necessary part of today’s marketing structure. This means sorting through tons of misdirected data. This is time-consuming and frustrating for your clients and leads to decreased sales and loss of credibility. Part of your marketing strategy should be concentrated on updating your IT footprint for your local audience. This means committing to your hyper-local marketplace. Hyper-local refers to your regional market or the area for your target audience. Social media campaigns depend on these markets to create a relationship with your customers. Your business information needs to be updated regularly in order for your clients and … Continue reading

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

9 Convincing Stats that Confirms Email Is Critical to Internet Marketing

Posted on August 17, 2016

There is no doubt that social media marketing has created massive attention due to the substantial rise in social media usage. You can agree that social media is a key facet to Internet marketing and businesses continue to leverage these platforms to boost their brand, reach desired markets, interact with prospects, and of course, generate leads. Yet, these leads generated still have to be warmed and nurtured to move them along in your sales funnel to ultimately create the sale.  This is where email marketing comes into play.  You see, although social media is ideal for promotion and building brand … Continue reading

Don’t Abandon Your Listings: Stay Available with Digital Directory Management

Don’t Abandon Your Listings: Stay Available with Digital Directory Management

Posted on August 10, 2015

If someone is searching for your product or business online, and finds your business’ information in an online directory, you could gain a customer. Unless, of course, your information is not accurate. After all, almost half of all small- and medium-sized businesses have outdated, incomplete, or inaccurate information listed in online directories. Leaving old or inaccurate information in online directories can lead to you missing out on a lot of business and traffic. After all, over 90% of people use online directories to look up products or services in their areas, believing that the results listed will be relevant to … Continue reading