3 Common Mobile Web Design Mistakes

3 Common Mobile Web Design Mistakes

Posted on February 12, 2018

It is common knowledge by now that it is important to have a mobile responsive website design. Despite this, many businesses make critical mistakes when it comes to designing their mobile websites. Here are some mistakes to avoid. Long Forms Long forms are always a pain to fill out, but they are certainly much worse on mobile devices. It takes time to fill out each field, and sometimes forms get buggy and cause problems. Reduce your fields for more conversions, at least on the mobile version of your site. Hiding Content Some people include less content and information on mobile … Continue reading

Finding the Right Content Format for Your Search Engine Optimization Campaign

Finding the Right Content Format for Your Search Engine Optimization Campaign

Posted on February 5, 2018

Although an optimal SEO campaign will feature a mix of content formats, it’s normal for businesses to have their own favorites. In this blog, we’ll help you decide which format works best for your audience. Test different content formats To begin this process, create several new pieces of content, each featuring a different format. Then, share them with your audience and see how they perform. As this Search Engine Land article points out, you may find that you have a dedicated following on a particular platform: “Don’t limit yourself; a single piece of content can incorporate several types of media, including socially … Continue reading

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How to Write Content for Local Search

How to Write Content for Local Search

Posted on January 29, 2018

Writing content for local search is a relatively niche skill in the world of digital marketing. In this blog, we’ll explain a few steps you can take to create content that improves your local site rankings. Don’t take shortcuts Too many businesses don’t realize that local search is different from general SEO. It’s easy to see that in their original content. This Forbes article explains what most businesses do — just shove in a state or town name in non-local content: “It’s easier to explain what not to do with local content. Even though it’s important to include keywords relevant to your geographic … Continue reading

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Digital Directory Management: Why Hyper Local Listings are So Important

Digital Directory Management: Why Hyper Local Listings are So Important

Posted on January 22, 2018

In 2015, mobile web usage surpassed desktop usage, and mobile web usage has only continued to grow since then. People, particularly millennials, now use their phones and tablets to search for products and services on the go.  This has given rise to hyper local targeting, meaning targeting customers based on their location at any given moment.  They might be in their car, walking down the street or sitting at home. This marketing trend is also called the “near me query” trend or the “micro moment” trend as more people search by entering the keywords “near me” next to the keywords for … Continue reading

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How Responsive Design Can Keep Users on Your Site

How Responsive Design Can Keep Users on Your Site

Posted on January 15, 2018

The ability to attract users to your website is overrated. The ability to keep them there, however, is rare and valuable. In this blog, we’ll explain how you can attract and hold users on your site by switching to responsive design. Users avoid poorly designed sites  Users do everything they can to avoid poorly designed sites. They’d rather go back to Google’s SERPs and find another site than wait for a slow one to load or try to figure out non-intuitive navigation. According to this Huffington Post article, some users even factor these aspects into a company’s credibility: “Let’s look at some facts, 94% … Continue reading

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Do You Have A Spot In Local Search Engine Results?

Do You Have A Spot In Local Search Engine Results?

Posted on January 8, 2018

Do you own and operate a business that thrives on your local customers? If your answer is yes, it is important that you understand how people use the internet to find local businesses. While many consumers find businesses in their community or neighborhood by asking family members and friends. If you are doing a successful job at operating your business, you will benefit from the word-of-mouth marketing method. However, you have to create an online presence if you want to make a huge impact. You have to have a strong presence online when people search for a specific product or … Continue reading

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Multiple Sites and Their Hazy Impact on Search Engine Optimization

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Posted on January 1, 2018

Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them. The good: you can dominate search results for a keyword If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business. The bad: all your sites … Continue reading

Search Engine Optimization: Is Keyword Density Still a Thing?

Search Engine Optimization: Is Keyword Density Still a Thing?

Posted on December 25, 2017

In this blog, we’ll talk about a classic search engine optimization topic: keyword density. We’ll take a look at its current role today and how that has changed over the years. The old days In the old days, keyword density was everything in regard to SEO. Businesses would write their entire websites in such a way to capitalize on this. This, of course, led to some terrible content. Businesses were writing for search engines and not for real people. Google eventually realized that its emphasis on keyword density was leading to sub-par websites. It then changed course. Keyword density today Nowadays, … Continue reading

Web Design and Mental Models: Help Users Navigate Your Site

Web Design and Mental Models: Help Users Navigate Your Site

Posted on December 18, 2017

Ever wonder what goes on when a user interacts with your site? Understanding this relationship will help you design a better user experience. In this blog, we’ll go over mental models and their role in web design. What are mental models? Users develop mental models — consciously or not — when they learn a new system. This Econsultancy article explains that the system could be a store, a website, the process of buying a car, and limitless other scenarios: “Simply put, a mental model is what the user believes about a particular system. This system doesn’t have to be a digital product … Continue reading

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What Adjustments Are You Making To Your Keywords This Season?

What Adjustments Are You Making To Your Keywords This Season?

Posted on December 11, 2017

Can you believe that we are about to be in the holiday shopping season already? For many retail search marketers, this may not always be a fun time. However, you have been creating a list of all the seasonal trends that may have an impact on your websites’ traffic, right? There was a time when stores only worried about the high amount of foot traffic they would get in their physical stores, now they are worried about the traffic they will get on their websites. How many times do you make adjustments to your keywords? Keywords play an important role … Continue reading