Should Your Website Design Consider Color Blindness?

Should Your Website Design Consider Color Blindness?

Posted on April 10, 2017

Many businesses don’t even think about color blindness during website design. However, according to the National Eye Institute, this disability is suffered by as many as 8 percent of men (approximately 10.5 million) and 0.5 percent of women with Northern European ancestry. Nonetheless, a crucial aspect of an effective website design is user experience and accessibility. Does your website address this visual impairment? Essentially, color blindness is the inability to distinguish or perceive certain colors in the same way as those without the condition. In an extreme form, called monochromacy, things appear in grayscale, similar to a black and white movie. However, … Continue reading

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Why SEO Tools Won’t Save Your Local Search Campaign

Why SEO Tools Won’t Save Your Local Search Campaign

Posted on April 3, 2017

We’ve seen many businesses rely on SEO tools for their local search campaigns. These campaigns almost always lack a holistic approach and misuse SEO tools.  SEO tools make your campaign more efficient The correct usage of SEO tools will make your campaign more efficient. They’ll help you target keywords, identify your competitors, and optimize your content for search engines. In this respect, there’s no reason not to incorporate them in your campaign.  SEO tools can’t think for you  It’s clear that SEO tools can’t think for you, but that’s exactly what many businesses seem to expect from them. This Search Engine Land article explains why … Continue reading

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How Great Website Design Can Help You Retain Customers

How Great Website Design Can Help You Retain Customers

Posted on March 27, 2017

Shopping experience is key. The design and layout of a website is not unlike the atmosphere and organization of a brick-and-mortar storefront. Shoppers desire a quick and clean shopping experience when they visit a store, and they expect the same when they visit a website. You’ve undoubtedly been the victim of a slow, cluttered website before, and it’s likely you didn’t stick around very long. This is important to keep in mind when designing your own website. But where do you start? Here are three important website design strategies to help you retain customers: Continually critique the site as if you were a … Continue reading

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Easy Ways to Improve Your E-commerce Web Design

Easy Ways to Improve Your E-commerce Web Design

Posted on March 20, 2017

As many entrepreneurs and businesses know, attracting visitors to your e-commerce website is only half the battle. In order to be competitive in the rapidly evolving e-commerce sector, there are certain aspects of web design that cannot be ignored. Designing an e-commerce website requires clear goals, with user experience as the prime focus.  Consumers are moving more and more to their smartphones to make their purchasing decisions. Therefore, e-commerce is becoming increasingly important, whether you are solely focused on online sales, or are a brick-and-mortar store evolving to add “click and order” on your website. Therefore, a significant focus needs to be placed on user … Continue reading

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Search Engine Optimization & Your Digital Success

Search Engine Optimization & Your Digital Success

Posted on March 13, 2017

Search Engine Optimization, or SEO, is a process that businesses and brands can use to optimize their online web presence and drive traffic to their websites. You’ve probably heard the term used by marketing professionals, but do you truly understand how it works? Search engines, like Google and Bing, are determined to provide users with search results that are extremely relevant to the keywords used in the search query. Web marketing professionals use SEO to let search engines know that a site is relevant and related to a specific set of keywords. There are a whole slew of technical tactics … Continue reading

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Why You Need a Holistic Approach to Local Search

Why You Need a Holistic Approach to Local Search

Posted on March 6, 2017

More often than not, when a local search campaign is ineffective, there’s something wrong with the strategy as opposed to the practice itself. To be frank, most businesses have no idea what they’re doing when it comes to local search.  What’s missing? Take a look at your campaign and see if you’ve covered all the bases. Ask yourself the following questions:  Is your content good and relevant? Do you have customer personas? Is your data accurate and current? Most businesses are missing one of these three elements in their local search campaigns. But the problem isn’t necessary with this void, but rather with their outlook … Continue reading

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Digital Directory Management, Keeping Your Local Results Real

Digital Directory Management, Keeping Your Local Results Real

Posted on February 27, 2017

The importance of hyperlocal (and local) business listings to SEO and digital marketing cannot be overstated. This digital directory management affects SEO rankings and all forms of web marketing.   Unfortunately, almost half of those listings are outdated or the business/service provider has gone under. Add to that dynamic the fact that over 90% of web searchers rely on hyperlocal listings, and you have the recipe for a frustrated potential client. Nothing destroys a sale quicker than faulty hyperlocal listings and misinformation. Lost leads and frustrated customers are the antithesis of a thriving business. All things local, but only if … Continue reading

Discover The Most Important Aspect of Website Design

Discover The Most Important Aspect of Website Design

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Those of us of a certain age will remember the old Saturday Night Live sketch in which Billy Crystal states, in his best Fernando Lamas accent, “It’s better to look good than to feel good.” Many approach website design with this same idea. However, this method never really works out well. Website design is not just about what it looks like, it is about how the website works. Don’t you agree? With that in mind, it is your sitemap and user flow that are the most important aspects of website design. You will start the planning stage doing your market research, competitor analysis, and creating user … Continue reading

How to Prepare for Search Engine Optimization in 2017

How to Prepare for Search Engine Optimization in 2017

Posted on February 13, 2017

Before starting the conversation about preparing for Search Engine Optimization in 2017, you must understand a simple truth about SEO. The way many entrepreneurs and businesses perceive Search Engine Optimization is just plain wrong. People want the biggest return on their investment. Consequently, many have the idea that SEO will push weak, ineffective content into a high position on search engine results pages. While Search Engine Optimization is one of the most valuable online marketing investments, it works best when combined with high-quality content and website design. Every change that Google has made to their algorithms is because their business relies on serving relevant, … Continue reading

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Digital Directory Management: Your Key to Local Business Success

Digital Directory Management: Your Key to Local Business Success

Posted on February 6, 2017

Remember when you wanted to find a business near you and the first place you went was the good old phone book? We all know that those days are long gone. The trusty mass of thin pages and tiny, smudgy, print has been replaced by website, map and directory listings by the dozens. Each and every one of these handy ways to find your business are sitting, just waiting for eager and local consumers to wander by so they can light the way to your superior establishment. There’s no denying it. Digital directories can be a business owner’s best friend, but … Continue reading

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