Search Engine Optimization & Your Digital Success

Search Engine Optimization & Your Digital Success

Posted on March 13, 2017

Search Engine Optimization, or SEO, is a process that businesses and brands can use to optimize their online web presence and drive traffic to their websites. You’ve probably heard the term used by marketing professionals, but do you truly understand how it works? Search engines, like Google and Bing, are determined to provide users with search results that are extremely relevant to the keywords used in the search query. Web marketing professionals use SEO to let search engines know that a site is relevant and related to a specific set of keywords. There are a whole slew of technical tactics … Continue reading

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Why You Need a Holistic Approach to Local Search

Why You Need a Holistic Approach to Local Search

Posted on March 6, 2017

More often than not, when a local search campaign is ineffective, there’s something wrong with the strategy as opposed to the practice itself. To be frank, most businesses have no idea what they’re doing when it comes to local search.  What’s missing? Take a look at your campaign and see if you’ve covered all the bases. Ask yourself the following questions:  Is your content good and relevant? Do you have customer personas? Is your data accurate and current? Most businesses are missing one of these three elements in their local search campaigns. But the problem isn’t necessary with this void, but rather with their outlook … Continue reading

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Digital Directory Management, Keeping Your Local Results Real

Digital Directory Management, Keeping Your Local Results Real

Posted on February 27, 2017

The importance of hyperlocal (and local) business listings to SEO and digital marketing cannot be overstated. This digital directory management affects SEO rankings and all forms of web marketing.   Unfortunately, almost half of those listings are outdated or the business/service provider has gone under. Add to that dynamic the fact that over 90% of web searchers rely on hyperlocal listings, and you have the recipe for a frustrated potential client. Nothing destroys a sale quicker than faulty hyperlocal listings and misinformation. Lost leads and frustrated customers are the antithesis of a thriving business. All things local, but only if … Continue reading

Discover The Most Important Aspect of Website Design

Discover The Most Important Aspect of Website Design

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Those of us of a certain age will remember the old Saturday Night Live sketch in which Billy Crystal states, in his best Fernando Lamas accent, “It’s better to look good than to feel good.” Many approach website design with this same idea. However, this method never really works out well. Website design is not just about what it looks like, it is about how the website works. Don’t you agree? With that in mind, it is your sitemap and user flow that are the most important aspects of website design. You will start the planning stage doing your market research, competitor analysis, and creating user … Continue reading

How to Prepare for Search Engine Optimization in 2017

How to Prepare for Search Engine Optimization in 2017

Posted on February 13, 2017

Before starting the conversation about preparing for Search Engine Optimization in 2017, you must understand a simple truth about SEO. The way many entrepreneurs and businesses perceive Search Engine Optimization is just plain wrong. People want the biggest return on their investment. Consequently, many have the idea that SEO will push weak, ineffective content into a high position on search engine results pages. While Search Engine Optimization is one of the most valuable online marketing investments, it works best when combined with high-quality content and website design. Every change that Google has made to their algorithms is because their business relies on serving relevant, … Continue reading

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Digital Directory Management: Your Key to Local Business Success

Digital Directory Management: Your Key to Local Business Success

Posted on February 6, 2017

Remember when you wanted to find a business near you and the first place you went was the good old phone book? We all know that those days are long gone. The trusty mass of thin pages and tiny, smudgy, print has been replaced by website, map and directory listings by the dozens. Each and every one of these handy ways to find your business are sitting, just waiting for eager and local consumers to wander by so they can light the way to your superior establishment. There’s no denying it. Digital directories can be a business owner’s best friend, but … Continue reading

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Search Engine Optimization Is Key

Search Engine Optimization Is Key

Posted on January 23, 2017

Understanding the concept of digital marketing can often be confusing for small business owners and professionals not directly involved with creating the web’s marketing landscape. Fortunately, there are plenty of digital marketing professionals that can help simplify things for those who want to learn! Search Engine Optimization is probably the most widely used internet marketing buzzword right now, and for good reason. If you are a business online and you want people to visit your site, you’re most definitely going to need to optimize your website’s content for the search engines. Seems easy, right? Sort of. Search engines look for … Continue reading

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How to Improve Sales and Increase Recognition with Digital Directory Management

How to Improve Sales and Increase Recognition with Digital Directory Management

Posted on January 16, 2017

The Internet is a necessary part of today’s marketing structure. This means sorting through tons of misdirected data. This is time-consuming and frustrating for your clients and leads to decreased sales and loss of credibility. Part of your marketing strategy should be concentrated on updating your IT footprint for your local audience. This means committing to your hyper-local marketplace. Hyper-local refers to your regional market or the area for your target audience. Social media campaigns depend on these markets to create a relationship with your customers. Your business information needs to be updated regularly in order for your clients and … Continue reading

The Fundamentals of Website Design, How to Attract and Convert Visitors

The Fundamentals of Website Design, How to Attract and Convert Visitors

Posted on January 11, 2017

The rapidly evolving nature of website design, technology and optimization make it more important than ever to have a superior website design. The website has to attract and engage your potential customer efficiently. Your website is the first “face” your clients see when searching for your products, make that initial meeting shine. This digital representation of your company needs to be both aesthetically pleasing and user-friendly. All SEO marketing efforts will fall flat if your website is a boring dud incapable of engaging and directing traffic. Website tips 101. With that in mind, here are several tips to create the … Continue reading

5 Tactics for Search Engine Optimization to Boost Your Visibility

5 Tactics for Search Engine Optimization to Boost Your Visibility

Posted on January 3, 2017

Search engine optimization is more important than ever before. When you have a website, you want to make sure it is visible to those who are searching for a product or service that your company offers. If you aren’t using various search engine optimization tactics, you’re almost invisible. Keyword Usage Keywords are important – short tail and long tail alike. You don’t want to overuse the keywords (known as keyword spamming), though they do need to be present in your content. If you don’t use keywords, it will be impossible for consumers to find you when they conduct searches. Quality … Continue reading