How Images Help Your Search Engine Optimization

How Images Help Your Search Engine Optimization

Posted on September 18, 2017

The “wall of text” effect that repels readers is well-known. Unbroken text not only looks daunting, it makes for a more difficult read because it isn’t broken down into smaller and more easily “digestible” information chunks. However, even text that is broken up with appropriate subheaders still makes the page look bland to most people. The reason is that it lacks visual appeal. Images that provide this appeal will draw the visitor to read your content. In many cases, images do more than this in that they help the visitor to understand and appreciate your content. Because of this, images … Continue reading

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Applying the 4 Steps of Interaction Design to Website Design

Applying the 4 Steps of Interaction Design to Website Design

Posted on September 11, 2017

Interaction design is relevant to all kinds of systems. In this blog, we’ll see how you can apply its four steps to website design. 1. Establish requirements The first step of interaction design is to establish the requirements of your system. In essence, you want to identify what you know and what you don’t know. In regard to website design, you should think about your user experience from the very beginning. Consider what you need for your site to function and engage users. 2. Create alternatives In the second stage of interaction design, you start to create possible alternatives. These aren’t … Continue reading

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Ways Web Design Impacts User Experience

Ways Web Design Impacts User Experience

Posted on September 4, 2017

Do you understand how web design impacts user experience? Today, visitors have an expectation of websites being more usable that ever. If your business has not completed a redesign in a while, you are likely falling behind your competition.  User experience has improved for a number of reasons. Advanced website design techniques and advancements in personal technology have helped create this demand. But, it is businesses understanding of user experience which is inspiring people to offer more than just an HTML website. Professional web designers understand one very important fact about users. They must create a web design that within 8 seconds … Continue reading

Website Design: 3 Key Usability Points for Non-Savvy Users

Website Design: 3 Key Usability Points for Non-Savvy Users

Posted on August 21, 2017

Not all of your website users will be Computer Science majors. You should therefore design your site in a way that anyone can navigate it. Here are the major points: Intuitive navigation “Recognition rather than recall” is a standard principle of usability design. It means first-time users should have no problem finding their way around your site. They should see it an immediately know what to do and where to click. Non-esoteric content This is a major aspect for businesses in technical industries. You should never assume that your users will understand jargon and technical terms. You have to explain everything so … Continue reading

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Four Website Design Mistakes That Are Hurting Your Business

Four Website Design Mistakes That Are Hurting Your Business

Posted on August 14, 2017

If your Internet marketing efforts are producing disappointing results, the problem could lie with your web design. How can you determine if poor conversion is a website problem? A close look at your website analytics might reveal high bounce rates and short visitor times. In addition, website design mistakes like the four listed below could be at the heart of your problem. Poor Use of White Space Good page structure makes your content more attractive and easily read. Haphazard arrangements or densely packed content and advertisements confuse and possibly annoy the visitor. The key to good page structure is using … Continue reading

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3 Points About Search Engine Optimization That Shouldn’t Be Ignored

3 Points About Search Engine Optimization That Shouldn’t Be Ignored

Posted on August 7, 2017

Getting high search engine results is key. However, it’s just as important to rank for the right keywords. Here are a few tips to help you out with your SEO efforts. Know Which Keywords to Use When choosing keywords to rank for, don’t just focus on the competition and the monthly search volume. It’s just as important that the keyword bring in targeted traffic. Some keywords may seem like a good choice, but may not actually be so. You have to ask yourself what the intent of the searchers are and whether they would find your website interesting enough to click through. … Continue reading

How to Use Storytelling to Dramatically Boost Local Search Results

How to Use Storytelling to Dramatically Boost Local Search Results

Posted on July 31, 2017

Today’s article shares with you not only one of the easiest ways to boost local search results, but one of the more effective. Long before the internet and blogging, storytelling has been used in business presentations to both convey information and make a personal connection with the audience. In fact, most people will accept an antidote as proof. People place a high value on stories that they believe are true. Consequently, storytelling is an effective inbound marketing strategy, especially with blogging for business. The way many businesses try to capture local search is by merely adding their city or town … Continue reading

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Amazing Blogging Ideas that will Attract Local Customers

Amazing Blogging Ideas that will Attract Local Customers

Posted on July 24, 2017

One of the biggest benefits of blogging is boosting your search engine optimization. If you have read this once, you have likely read it a hundred times: Google loves fresh and unique content. Very often, the difference between a business website receiving 500 visitors a day and 5000 a day is a blog. Each article creates a new web page and a new opportunity for a potential customer to find you. However, a blog is also important for local search. It is a wonderful feeling when your business blog starts generating organic traffic from search and social media. That means … Continue reading

Improving Site Speed for Stronger Search Engine Optimization

Improving Site Speed for Stronger Search Engine Optimization

Posted on July 17, 2017

Search Engine Land recently came out with an article discussing SEO in light of how Google algorithms and ranking factors have become more complex and opaque. Rather than try to account for all the criteria (and there are numerous factors that feed into search engine ranking), the article urges companies to prioritize and focus on certain qualities in their website. Among those qualities is site speed. Why is site speed important? If your site loads more quickly: It will perform significantly better in search results. Visitors will be less likely to hit the back button in frustration (the article points out how people … Continue reading

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The Importance of Local Search Optimization for Business

The Importance of Local Search Optimization for Business

Posted on July 10, 2017

Did you come across this article looking for information on Local Search Optimization? Today, many businesses understand the importance of being online, having a website, and maintaining a social presence. However, online marketing is different from traditional marketing strategies. There is an inbound strategy which builds an audience at every stage of the sales funnel and consumer life-cycle. That said, Local Search Optimization (or Local SEO) is not just for the small, local business. Every savvy business owner will focus on local search. The average user is looking for a business in a specific area. Therefore, Google and other search engines … Continue reading

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