Why We’ll See a Major Return to Search Engine Optimization

Why We’ll See a Major Return to Search Engine Optimization

Posted on April 2, 2018

While it was once a cornerstone of online marketing, SEO has taken a hit in recent years. Marketers have moved on to other inbound marketing channels such as email and social media. In this blog, though, we’ll explain why see expect to see a major return to SEO in the upcoming year.  The Infatuation with Social Media  With channels like Facebook, Snapchat, and Instagram, social media has moved to the center stage of online marketing. Businesses have made significant advancements through sharing original content and promoting their posts with paid ads.  The Return to SEO But there’s one problem with … Continue reading

Three Search Engine Optimization Trends to Keep an Eye On

Three Search Engine Optimization Trends to Keep an Eye On

Posted on March 26, 2018

Most business owners with a website know that optimizing it for the search engines, particularly Google, is vital if the site is going to attract targeted online visitors. But search engine optimization (SEO) takes many forms, and the rules are always in flux.  What works one year or month might not work the next.  This is why it is so important to stay on top of SEO changes and trends.   Here are three important ones to keep an eye on this year: Voice Search The rise of smartphones and digital assistants like Amazon’s Alexa that understand natural language voice commands … Continue reading

Find New Customers With Hyperlocal Digital Directory Management

Find New Customers With Hyperlocal Digital Directory Management

Posted on March 19, 2018

Have you ever searched online directories for local products and services? If so that puts you with about 92% of the population. Now what if I told you that nearly half of the information in those hyperlocal directories is incorrect, out of date, or incomplete? Sounds like a major problem, right? Then my next question is, what about your business? Is the online information for your business current, complete, and correct? Chances are, there is bad information on the web about your business. Incorrect information leads to lost revenue, and unhappy customers, and who wants that? 5 Things You Need … Continue reading

Search Engine Optimization: How to Reduce Your Bounce Rate

Search Engine Optimization: How to Reduce Your Bounce Rate

Posted on March 12, 2018

Web page bounce rate is an important metric to monitor and improve. A high bounce rate is a negative search engine ranking factor that reduces search traffic, which can diminish lead generation and sales. A high bounce rate is also indicative of a low conversion rate of the page. Bounce rate is defined as the percentage of visitors that leave the same page they arrived at (via the search engine) without clicking a link within the page. Simply stated, the search engine visitor came, they saw, and they left. This can either mean the visitor was unimpressed and left, or … Continue reading

Getting Content Ideas for Your Search Engine Optimization

Getting Content Ideas for Your Search Engine Optimization

Posted on March 5, 2018

Many websites dominate the search engines by publishing lots of content. This makes sense because more content will attract more backlinks and draw more search traffic. It’s a robust strategy because when you have hundreds of web pages, a few pages that drop in search rank won’t have much of an impact on your business. However, if you don’t have a large team of content writers, how do you come up with hundreds of content ideas? This can be difficult at first when you’ve used up your initial set of ideas. However, there are several tried-and-true techniques for getting content … Continue reading

How to Refocus Your Local Search Campaign

How to Refocus Your Local Search Campaign

Posted on February 26, 2018

There’s a lot of potential in local search marketing, but few businesses know how to turn that into results. Here are a few things you can do to refocus your campaign and start generating leads: Engagement happens on a local level  The more we find out about customer engagement, the more we learn just how important location is. According to this Search Engine Land article, the majority of engagement happens with local brands: “The majority of consumer engagement with brands (85-95 percent) happens through local listings, local web pages or other local search results. Location is often discussed synonymously with local, so … Continue reading

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4 Tips for Optimizing Your Google My Business Profile

4 Tips for Optimizing Your Google My Business Profile

Posted on February 19, 2018

Google My Business is an important asset for every local business owner. Having a GMB profile will help you get more exposure in local Google searches. Here are some tips for optimizing your Google My Business profile. Keep It Relevant Relevancy is what will help Google rank you for the right searches. This starts with choosing the right category for your business profile. It continues with making sure that your local address is clearly indicated. Next, make sure that you post local-oriented content on both your website that is linked to from your profile and your Google Plus profile. Fill … Continue reading

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3 Common Mobile Web Design Mistakes

3 Common Mobile Web Design Mistakes

Posted on February 12, 2018

It is common knowledge by now that it is important to have a mobile responsive website design. Despite this, many businesses make critical mistakes when it comes to designing their mobile websites. Here are some mistakes to avoid. Long Forms Long forms are always a pain to fill out, but they are certainly much worse on mobile devices. It takes time to fill out each field, and sometimes forms get buggy and cause problems. Reduce your fields for more conversions, at least on the mobile version of your site. Hiding Content Some people include less content and information on mobile … Continue reading

Finding the Right Content Format for Your Search Engine Optimization Campaign

Finding the Right Content Format for Your Search Engine Optimization Campaign

Posted on February 5, 2018

Although an optimal SEO campaign will feature a mix of content formats, it’s normal for businesses to have their own favorites. In this blog, we’ll help you decide which format works best for your audience. Test different content formats To begin this process, create several new pieces of content, each featuring a different format. Then, share them with your audience and see how they perform. As this Search Engine Land article points out, you may find that you have a dedicated following on a particular platform: “Don’t limit yourself; a single piece of content can incorporate several types of media, including socially … Continue reading

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How to Write Content for Local Search

How to Write Content for Local Search

Posted on January 29, 2018

Writing content for local search is a relatively niche skill in the world of digital marketing. In this blog, we’ll explain a few steps you can take to create content that improves your local site rankings. Don’t take shortcuts Too many businesses don’t realize that local search is different from general SEO. It’s easy to see that in their original content. This Forbes article explains what most businesses do — just shove in a state or town name in non-local content: “It’s easier to explain what not to do with local content. Even though it’s important to include keywords relevant to your geographic … Continue reading

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