What Adjustments Are You Making To Your Keywords This Season?

What Adjustments Are You Making To Your Keywords This Season?

Posted on December 11, 2017

Can you believe that we are about to be in the holiday shopping season already? For many retail search marketers, this may not always be a fun time. However, you have been creating a list of all the seasonal trends that may have an impact on your websites’ traffic, right? There was a time when stores only worried about the high amount of foot traffic they would get in their physical stores, now they are worried about the traffic they will get on their websites. How many times do you make adjustments to your keywords? Keywords play an important role … Continue reading

Implementing Website Security HTTPS Requirement

Implementing Website Security HTTPS Requirement

Posted on December 4, 2017

As hackers and thieves become more aggressive than ever before, website owners must be more cognizant of security. No matter what kind of website, it may hold private data of other individuals or companies that should remain private. This is even more important when considering e-commerce sites that hold credit card information, addresses, phone numbers of other valuable data of consumers. Today, more website administrators are implementing SSL certificates to resolve this problem. SSL certificates are powerful ways to improve website security. Once they are implemented, the website is accessed over HTTPS protocol. HTTPS encrypts the data sent between the … Continue reading

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Why You Should Not Do Your Web Design Alone or Use a Generic Template

Why You Should Not Do Your Web Design Alone or Use a Generic Template

Posted on November 27, 2017

Every website owner knows they need to have a great website design. But most don’t know what makes a good website design. When doing web design alone, you’re likely to mess up. You want to make sure that your visitors can easily access and navigate your website. However, you need to make sure that you don’t overwhelm them. Unfortunately, this is what usually happens with DIY websites. Remember, you want to use your website to bring in sales and conversions. If things are too complicated with too many options, your website will convert at a lower rate. Your website needs to be optimized around … Continue reading

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Increase Conversions by Making Better Use of Images in Your Website Design

Increase Conversions by Making Better Use of Images in Your Website Design

Posted on November 20, 2017

It’s well known that images make web pages more attractive because they break up tedious blocks of text. People are, after all, highly visual and experience the world that way. Naturally, they would find websites with some visual stimulation more appealing. But using images merely to beautify your website is underutilizing their power. Specifically, you aren’t using their power to increase your sales and profits. The type of images you choose has a profound impact on your conversion rates. Here are three ways of using imagery in your website design to increase conversions: Use Images That Emotionally Convey Your Product’s Benefits … Continue reading

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Local Search: The Secret to Getting Backlinks

Local Search: The Secret to Getting Backlinks

Posted on November 13, 2017

Backlinks play an important role in getting a good local site ranking. In this blog, we’ll explain what they are and how you can acquire them: What are backlinks? A backlink is a link from another website to yours. These have a lot of weight in the context of local search, because it means someone is talking about or referencing your business. It could be a recommendation of your services, a review of your restaurant, or a citation of your research.   Easy backlinks  Organic backlinks are the best kind, but they take forever to acquire. You just need to wait … Continue reading

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Creating a Search Engine Optimization To-Do List

Creating a Search Engine Optimization To-Do List

Posted on November 6, 2017

Site navigation is one of the most important components of the user experience. In addition, it makes a big impact on your search engine optimization campaign. Engage your users  There’s nothing worse than a website with non-intuitive navigation. Users bounce around the site, clicking the same links over and over again before they eventually give up. When this happens, they just go right back to Google’s search engine results pages. Poor navigation is indicative of a terrible user experience. Listen to Google  Another reason why site navigation is so important is because Google factors it into its search algorithm. Google … Continue reading

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Using Weebly to Jumpstart Your Website Design Process

Using Weebly to Jumpstart Your Website Design Process

Posted on October 30, 2017

Sometimes you find one overarching reason to choose a vendor. Here you’ll find seven reasons to choose Weebly as your web design and hosting vendor. 1. Ease of use. Weebly uses pre-designed templates you customize using a drag-and-drop interface. Creating a well-designed, quick loading website requires no knowledge of HTML, CSS or PHP. It’s all hosted on their servers, known for fast load times. They take care of security, too. Choose from designing online or using their Android or Apple apps. 2. Flexible Templates. Weebly lets you start with a template, but offers the option to customize the CSS. You tweak the template … Continue reading

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Search Engine Optimization: Branded vs Unbranded Queries

Search Engine Optimization: Branded vs Unbranded Queries

Posted on October 23, 2017

In this blog, we’ll go over an important distinction in regard to search engine optimization: branded and unbranded queries. This seemingly small difference can actually make a big impact on your lead conversion strategy. Not all searches are the same  It’s not uncommon for marketers to put all Google searches into one big pot. They might not differentiate leads until they track their source (social media, PPC ad, organic search, etc). But searches are different just by the nature of their text. The semantics here are crucial, since they determine whether someone already knows your brand or not. Branded vs … Continue reading

Search Engine Optimization: Write for Users or Search Engines?

Search Engine Optimization: Write for Users or Search Engines?

Posted on October 16, 2017

Some marketers genuinely don’t understand whether they’re supposed to write for users or search engines. In this blog, we’ll explain who you should target and why this question is inherently silly. Write for users, optimize for search engines We won’t save this for the conclusion. You should write content explicitly for users. For real people who will read your content and decide if it’s good. There is, of course, an SEO factor that eventually comes into play. After you write your content, you should optimize it for search engines. This mainly has to do with your title tags, meta descriptions, and … Continue reading

4 Tips for Choosing the Perfect Font for Your Website

4 Tips for Choosing the Perfect Font for Your Website

Posted on October 9, 2017

A big part of your web design strategy should be choosing the right font. Your website’s font will have a major impact on how your website looks overall. Sometimes you will be limited to a certain font by the theme you have installed, in which case you might want to look for another theme that allows for more customization. Here are some tips to help you choose the perfect website font. Big and Clear Is Best The best types of fonts have large letters that are clear and easy to read. If your font is too small or too fancy, … Continue reading

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