Why Your Website Needs a Responsive Design

Why Your Website Needs a Responsive Design

Posted on May 1, 2017

01We are in the era of the mobile web. According to StatCounter.com, more people now access the internet via a smartphone or tablet than via a desktop computer. Simply put, this means that your website must employ responsive design. What is that, you ask?  To a web designer, it means a site that uses fluid grids, flexible layouts and CSS.  To a business owner, it means a website that looks good on any kind of device.   This is important because old-school, non-responsive sites frustrate smartphone and tablet users.  Mobile users expect websites to render well on their devices. They … Continue reading

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Links That Matter and Links That Hurt Your SEO

Links That Matter and Links That Hurt Your SEO

Posted on April 24, 2017

Most people will say that link building is an outdated search engine optimization method, and that it’s a waste of time. They happen to be correct. Building hundreds of low-quality links through spam and link farms will only get your site penalized. However, to say that backlinks do not matter is simply untrue. Links do still matter. What changed is that Google looks at the quality of the links now, whereas they used to look at the quantity. So if you get a few links from high-quality sites, your rankings will go up.  Outgoing links are important too. If you link to … Continue reading

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What Is Google AMP? And Should You Use It?

What Is Google AMP? And Should You Use It?

Posted on April 17, 2017

Google AMP is all the rage these days. More and more websites are switching to AMP, including some top websites like the New York Times, Forbes, Lifehacker, and the BBC.  AMP stands for Accelerated Mobile Pages, and it’s a technology that makes your website super adaptive for viewing on mobile devices. It basically cuts down on the heavy HTML and only displays the necessary elements. This has a few benefits. First of all, it makes your website load faster. AMP pages can load up to 85 percent faster than non-AMP pages. Faster loading times lead to a better user experience, … Continue reading

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Should Your Website Design Consider Color Blindness?

Should Your Website Design Consider Color Blindness?

Posted on April 10, 2017

Many businesses don’t even think about color blindness during website design. However, according to the National Eye Institute, this disability is suffered by as many as 8 percent of men (approximately 10.5 million) and 0.5 percent of women with Northern European ancestry. Nonetheless, a crucial aspect of an effective website design is user experience and accessibility. Does your website address this visual impairment? Essentially, color blindness is the inability to distinguish or perceive certain colors in the same way as those without the condition. In an extreme form, called monochromacy, things appear in grayscale, similar to a black and white movie. However, … Continue reading

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Why SEO Tools Won’t Save Your Local Search Campaign

Why SEO Tools Won’t Save Your Local Search Campaign

Posted on April 3, 2017

We’ve seen many businesses rely on SEO tools for their local search campaigns. These campaigns almost always lack a holistic approach and misuse SEO tools.  SEO tools make your campaign more efficient The correct usage of SEO tools will make your campaign more efficient. They’ll help you target keywords, identify your competitors, and optimize your content for search engines. In this respect, there’s no reason not to incorporate them in your campaign.  SEO tools can’t think for you  It’s clear that SEO tools can’t think for you, but that’s exactly what many businesses seem to expect from them. This Search Engine Land article explains why … Continue reading

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How Great Website Design Can Help You Retain Customers

How Great Website Design Can Help You Retain Customers

Posted on March 27, 2017

Shopping experience is key. The design and layout of a website is not unlike the atmosphere and organization of a brick-and-mortar storefront. Shoppers desire a quick and clean shopping experience when they visit a store, and they expect the same when they visit a website. You’ve undoubtedly been the victim of a slow, cluttered website before, and it’s likely you didn’t stick around very long. This is important to keep in mind when designing your own website. But where do you start? Here are three important website design strategies to help you retain customers: Continually critique the site as if you were a … Continue reading

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Easy Ways to Improve Your E-commerce Web Design

Easy Ways to Improve Your E-commerce Web Design

Posted on March 20, 2017

As many entrepreneurs and businesses know, attracting visitors to your e-commerce website is only half the battle. In order to be competitive in the rapidly evolving e-commerce sector, there are certain aspects of web design that cannot be ignored. Designing an e-commerce website requires clear goals, with user experience as the prime focus.  Consumers are moving more and more to their smartphones to make their purchasing decisions. Therefore, e-commerce is becoming increasingly important, whether you are solely focused on online sales, or are a brick-and-mortar store evolving to add “click and order” on your website. Therefore, a significant focus needs to be placed on user … Continue reading

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Search Engine Optimization & Your Digital Success

Search Engine Optimization & Your Digital Success

Posted on March 13, 2017

Search Engine Optimization, or SEO, is a process that businesses and brands can use to optimize their online web presence and drive traffic to their websites. You’ve probably heard the term used by marketing professionals, but do you truly understand how it works? Search engines, like Google and Bing, are determined to provide users with search results that are extremely relevant to the keywords used in the search query. Web marketing professionals use SEO to let search engines know that a site is relevant and related to a specific set of keywords. There are a whole slew of technical tactics … Continue reading

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Why You Need a Holistic Approach to Local Search

Why You Need a Holistic Approach to Local Search

Posted on March 6, 2017

More often than not, when a local search campaign is ineffective, there’s something wrong with the strategy as opposed to the practice itself. To be frank, most businesses have no idea what they’re doing when it comes to local search.  What’s missing? Take a look at your campaign and see if you’ve covered all the bases. Ask yourself the following questions:  Is your content good and relevant? Do you have customer personas? Is your data accurate and current? Most businesses are missing one of these three elements in their local search campaigns. But the problem isn’t necessary with this void, but rather with their outlook … Continue reading

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Digital Directory Management, Keeping Your Local Results Real

Digital Directory Management, Keeping Your Local Results Real

Posted on February 27, 2017

The importance of hyperlocal (and local) business listings to SEO and digital marketing cannot be overstated. This digital directory management affects SEO rankings and all forms of web marketing.   Unfortunately, almost half of those listings are outdated or the business/service provider has gone under. Add to that dynamic the fact that over 90% of web searchers rely on hyperlocal listings, and you have the recipe for a frustrated potential client. Nothing destroys a sale quicker than faulty hyperlocal listings and misinformation. Lost leads and frustrated customers are the antithesis of a thriving business. All things local, but only if … Continue reading