Increase Conversions by Making Better Use of Images in Your Website Design

Increase Conversions by Making Better Use of Images in Your Website Design

Posted on November 20, 2017

It’s well known that images make web pages more attractive because they break up tedious blocks of text. People are, after all, highly visual and experience the world that way. Naturally, they would find websites with some visual stimulation more appealing. But using images merely to beautify your website is underutilizing their power. Specifically, you aren’t using their power to increase your sales and profits. The type of images you choose has a profound impact on your conversion rates. Here are three ways of using imagery in your website design to increase conversions: Use Images That Emotionally Convey Your Product’s Benefits … Continue reading

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Local Search: The Secret to Getting Backlinks

Local Search: The Secret to Getting Backlinks

Posted on November 13, 2017

Backlinks play an important role in getting a good local site ranking. In this blog, we’ll explain what they are and how you can acquire them: What are backlinks? A backlink is a link from another website to yours. These have a lot of weight in the context of local search, because it means someone is talking about or referencing your business. It could be a recommendation of your services, a review of your restaurant, or a citation of your research.   Easy backlinks  Organic backlinks are the best kind, but they take forever to acquire. You just need to wait … Continue reading

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Creating a Search Engine Optimization To-Do List

Creating a Search Engine Optimization To-Do List

Posted on November 6, 2017

Site navigation is one of the most important components of the user experience. In addition, it makes a big impact on your search engine optimization campaign. Engage your users  There’s nothing worse than a website with non-intuitive navigation. Users bounce around the site, clicking the same links over and over again before they eventually give up. When this happens, they just go right back to Google’s search engine results pages. Poor navigation is indicative of a terrible user experience. Listen to Google  Another reason why site navigation is so important is because Google factors it into its search algorithm. Google … Continue reading

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Using Weebly to Jumpstart Your Website Design Process

Using Weebly to Jumpstart Your Website Design Process

Posted on October 30, 2017

Sometimes you find one overarching reason to choose a vendor. Here you’ll find seven reasons to choose Weebly as your web design and hosting vendor. 1. Ease of use. Weebly uses pre-designed templates you customize using a drag-and-drop interface. Creating a well-designed, quick loading website requires no knowledge of HTML, CSS or PHP. It’s all hosted on their servers, known for fast load times. They take care of security, too. Choose from designing online or using their Android or Apple apps. 2. Flexible Templates. Weebly lets you start with a template, but offers the option to customize the CSS. You tweak the template … Continue reading

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Search Engine Optimization: Branded vs Unbranded Queries

Search Engine Optimization: Branded vs Unbranded Queries

Posted on October 23, 2017

In this blog, we’ll go over an important distinction in regard to search engine optimization: branded and unbranded queries. This seemingly small difference can actually make a big impact on your lead conversion strategy. Not all searches are the same  It’s not uncommon for marketers to put all Google searches into one big pot. They might not differentiate leads until they track their source (social media, PPC ad, organic search, etc). But searches are different just by the nature of their text. The semantics here are crucial, since they determine whether someone already knows your brand or not. Branded vs … Continue reading

Search Engine Optimization: Write for Users or Search Engines?

Search Engine Optimization: Write for Users or Search Engines?

Posted on October 16, 2017

Some marketers genuinely don’t understand whether they’re supposed to write for users or search engines. In this blog, we’ll explain who you should target and why this question is inherently silly. Write for users, optimize for search engines We won’t save this for the conclusion. You should write content explicitly for users. For real people who will read your content and decide if it’s good. There is, of course, an SEO factor that eventually comes into play. After you write your content, you should optimize it for search engines. This mainly has to do with your title tags, meta descriptions, and … Continue reading

4 Tips for Choosing the Perfect Font for Your Website

4 Tips for Choosing the Perfect Font for Your Website

Posted on October 9, 2017

A big part of your web design strategy should be choosing the right font. Your website’s font will have a major impact on how your website looks overall. Sometimes you will be limited to a certain font by the theme you have installed, in which case you might want to look for another theme that allows for more customization. Here are some tips to help you choose the perfect website font. Big and Clear Is Best The best types of fonts have large letters that are clear and easy to read. If your font is too small or too fancy, … Continue reading

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How Does Local Search Actually Work?

How Does Local Search Actually Work?

Posted on October 6, 2017

For many small businesses, much of the information about SEO and local search is almost incomprehensible. There are “how to” articles which may be easy to understand, but don;t really explain the “why” of it all. On the other hand, the more technical essays are often not very forthright and straightforward. However, some of this is because Google and other search engines don’t really provide good insights into how their algorithms function. Thanks to the recent 2017 Local Search Ranking Factors Survey results, provided by the good people at Moz, we can present a more direct answer on how local search actually works and … Continue reading

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How to Get Started With Schema Markups for Local SEO

How to Get Started With Schema Markups for Local SEO

Posted on October 2, 2017

What are Schema markups? Why use them? And how can you use Schema to improve your local SEO? What Are Schema Markups? Schema markups are essentially HTML data that tell the SERPs information about your website and content. Without Schema markups, the SERPs may index your content, but they may not necessarily understand what exactly you are referencing. Schema markups are HTML tags that tell the SERPs exactly what you mean. Not only that, but this information can appear in the SERPs alongside your metadata. This will increase your click-through rate and your rankings. What Are Examples of Schema Markups? … Continue reading

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What Is Local SEO Marketing?

What Is Local SEO Marketing?

Posted on September 25, 2017

Every business that relies on location-specific customers must also focus on Local SEO marketing. It is the most effective way to market your company online, promoting your products and service to a local audience. Local SEO marketing employs multiple techniques and strategies so that your company ranks well not only with Google business listings, but also attracts traffic through directories like Yelp and Foursquare, localized content, targeted social media, and more. Today, the typical person is going online to find local businesses, research products and services, and find locally relevant information. Therefore, you can drastically increase the possibility of getting … Continue reading

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