Discover the Web Design Trends for 2019

Discover the Web Design Trends for 2019

Posted on December 17, 2018

Web design is critical for a business website’s success. Over the course of just one year, there are many changes including search algorithm updates, best practices, and consumer trends. A website that appears cutting edge when launched can sometimes become dated in just a few short months.  A website does not improve with age. So, if your business website has not been updated in a few years, there is a good chance that it does not conform to current trends in format, function, and style. According to Search Engine Land, a leading news and information source on search engine marketing, a failure to … Continue reading

Web Design for Peak Engagement in 2019

Web Design for Peak Engagement in 2019

Posted on December 10, 2018

A fresh new year is just around the corner, and it’s a great time to commit to new goals.  If you are the typical go-getter business owner, you’ve already sat down and set amazing goals for 2019. You feel inspired and driven towards accomplishing these things. One or more of your goals may include finances, and you may want to increase your business sales for a more prosperous life.  One quick question. When’s the last time you redesigned your website? One of your goals should include growing your online business by updating your web design in 2019. Here’s 3 reasons. 1. … Continue reading

What Custom Web Design Can Do for Your Business

What Custom Web Design Can Do for Your Business

Posted on December 3, 2018

It’s hard to overstate the importance of having the right web design for your business. The design and layout of your website should have the needs of your online customer in mind. This would be similar to the way a brick and mortar store’s physical layout and decor matches the need of the customer. For example, some coffee shops have lounge chairs and mood music to reduce stress for the busy executives they cater to. In a similar way, the better your website is at accommodating online visitors, the more successful you will be. Template designs or out of the … Continue reading

PHP End of Life: Will Your Website Be Secure in 2019?

PHP End of Life: Will Your Website Be Secure in 2019?

Posted on November 26, 2018

Is your website running on one of the most popular PHP versions? If your site is one of the 62% running on PHP 5.6, the New Year will also bring new security concerns. December 30th marks the end of security updates for PHP 5.6, this lack of support could leave your site and its users vulnerable to attacks from hackers. PHP, which stands for Hypertext Preprocessor, is a widely-used open source scripting language for web servers. Most web developers need to know how to use this language in order to write code that is executed on the server side for … Continue reading

Reduce Bounce with Optimal Web Design

Reduce Bounce with Optimal Web Design

Posted on November 19, 2018

Are you struggling to achieve your website goals? If web sales are down, conversions are low, or leads are sparse, you may need to consider making a few tweaks to your site. Just a few design changes can reduce website bounce and help your site be more successful.  What is bounce? Website “bounce” is when someone lands on your site and then, sooner rather than later, bounces out of it by ending the session. A small amount of bounce is ok, because not everyone that lands on your site was looking for you. However, increasing percentages of bounce can indicate … Continue reading

Web Design for Optimal Holiday Sales

Web Design for Optimal Holiday Sales

Posted on November 12, 2018

Holiday sales are projected to increase 17-22% in 2018. Is your website ready for the increased opportunity? Whether you sell electronics, books, toys or consultations, someone will be shopping for it during the holiday season, and now is the time to get ready. There are several things to think about when preparing a retail website for months with a higher purchase rate. With the right tweaks and adjustments to your site’s design (and a few other details), you can make the most of your holiday opportunities.  Design elements to think about before the holidays: 1. Homepage banner. Is your home … Continue reading

What Website Development Can Do For Your Site

What Website Development Can Do For Your Site

Posted on November 5, 2018

If you are fortunate, you have a pretty clear vision for what you want your website to be. You may even have the ideal flow of the user activity sketched out and ready to show your team. You know how you want it to look, feel and work. However, now you have to decide how to make your dreams a reality. Can you make it happen? The answer is yes, but it may not be as simple as you think. The higher the expectations you have for the intuitiveness and performance of your website, the better the chances are that you … Continue reading

The Important Difference Between SSL Certificates and Web Security

The Important Difference Between SSL Certificates and Web Security

Posted on October 29, 2018

Those new to websites and e-commerce may find website security a bit confusing. You may have started your website or blog using WordPress due to the ease of its content management system or design templates. It doesn’t provide push button security though. You have a few hoops to jump through to secure any website. One of those is obtaining and activating an SSL certificate. Some people confuse this with meaning their website is secure, but it really comprises a small part of security. SSL Certificate Defined A Secure Sockets Layer (SSL) provides an encrypted communication pathway between a web browser … Continue reading

Improving User Experience with Web Design

Improving User Experience with Web Design

Posted on October 22, 2018

Are you looking for better results online? You may want to consider improving the user experience of your site. A high user engagement, or a good user experience, is positively associated with visitor return rate and click-through rate. Basically, if your site is easy to use, then people will like it and use it more. For a business or website manager, having happy users is a reward in itself, because it will make you happier as well, but it can also mean greater success for you and your business.  An integral element of user experience that would be wise to … Continue reading

Website Security and You

Website Security and You

Posted on October 15, 2018

Website security may not seem like an urgent item on your to-do list, but we can assure you that it should be. Having a secure website to protect your client’s information is mission critical for long term website sales and marketing success. You can probably think of a few major companies that did not have website security as high on their to-do list as they should have, and they paid dearly for it. Their lack of upkeep led to their imminent downfall. Don’t let this be you or your business.  Your clients are trusting you with sensitive information that could … Continue reading