Internet Marketing & Inbound Marketing Blog |Lowcountry Media Solutions

Web Design for Business Growth

Posted on May 23, 2019

Most of us want business growth, but it’s not always easy to get. Business growth takes a lot of tenacity, enthusiasm, and a willingness to re-evaluate everything about your business. This includes web design. In order to grow your business, you will need to earn more customers online. It takes your potential client about 90 seconds, total, to search for a product online and decide where to buy it from. Each site will get about 8 seconds of attention. Online browsers are giving you and your site the same amount. It’s a quick once over to get a feeling for you … Continue reading →

Posted in Blog, Internet Marketing Consulting, User Experience, Web Design | Tagged Internet Marketing, User Experience, Website Design, Website Development

A Winning Strategy for Web Design

Posted on April 29, 2019

What is your strategy for web design? Do you go for a design that you like, or maybe ask a few friends what they think? The best strategy for web design is to think first about your customers, and what they need. Your customers will be the ones using it and relying on it to do business with you. The design of your site will be a critical part of their user experience, and when your customers have a good experience, they will reward you. So what elements of design make for a good user experience? Quick loading pages. No … Continue reading →

Posted in Blog, User Experience, Web Design, Website Development | Tagged Internet Marketing, User Experience, Website Design, Website Development

Discover the Difference Between Website Development and Design

Posted on April 22, 2019

Are you using the phrases website development and website design interchangeably? If you are, you are not alone. However, there are differences between the two. While there are complete web solution providers, there are different job roles with different abilities. When hiring a web professional to build a website for you or your company, knowing the skillset of each may become critical and impact the overall cost. Web Design In a nutshell, web design is the aesthetics of a website and its general usability. So, website designers work to create visual elements and devise the layout of a website using specialized software. So, the … Continue reading →

Posted in Blog, Internet Marketing Consulting, Search Engine Optimizations, Web Design, Website design & development, Website Development | Tagged Internet Marketing, Marketing, Website Design, Website Development

Web Design for Gathering Top Leads

Posted on April 15, 2019

Are leads one of the most important numbers in your analytics? They should be, especially if you offer a higher priced specialty service. If you don’t have leads you can’t make sales. Then you don’t have revenue, which can get really stressful, right? Leads are no doubt critical to success. So how do you get them, or get more of them? Web design can easily be a valuable part of your strategy for gathering top leads. The expectations we have for what website design can do are constantly changing, but one thing stays the same. Website design continues to be … Continue reading →

Posted in Blog, Internet Marketing Consulting, Web Design, Website Development | Tagged Internet Marketing, Search Engine Optimization, Website Design, Website Development

Web Design- Should You Build it Yourself?

Posted on April 8, 2019

“If you build it, they will come…”. Most of us are familiar with this famous movie line. And unfortunately, many entrepreneurs who are starting out in business believe that if just build a website, customers will come. You’ve seen the ads from companies like Wix and Square space. They make it look easy. Your dream website is just a few clicks of the mouse away. Chances are though, that when you are finished (if you ever finish), the website you build will look just like everyone else’s. And when customers try to find your business, it will get lost among … Continue reading →

Posted in Blog, SEO, Web Design, Website Development | Tagged Internet Marketing, Search Engine Optimization, User Experience, Website Design, Website Development

Don’t Be Labeled as ‘Not Secure’: Why You Need SSL

Posted on April 1, 2019

SSL stands for Secure Sockets Layer. It creates an encrypted connection between your visitor’s browser and the server, and this digital “handshake” is both more complicated and far better than a password. While it’s especially important that any site that offers online shopping have SSL, it’s also important for sites that request or contain any sensitive information. This includes birthdays and addresses to other pieces of data that might be shared in a simple form or inquiry to your company. Google, as it has for more than a decade, sets the standard and makes the rules for online best practices. … Continue reading →

Posted in Blog, Internet Marketing Consulting, User Experience, Website Development, Website Security | Tagged Internet Marketing, security, User Experience, Website Development, Website Security

Mastering Digital Directory Management for your Local Business

Posted on March 25, 2019

December 19, 2017, was a bad day for CVS Pharmacy. That night, Modern Family actress Sarah Hyland walked into her local pharmacy to pick up a prescription, but instead she walked out empty-handed. The culprit? Hyland had first checked Apple Maps to see how long before the pharmacy closed, and Apple Maps showed the wrong hours. Hyland took to her phone and tweeted her frustration to her 1.5 million followers: — Sarah Hyland (@Sarah_Hyland) December 19, 2017 What should have been a mundane, everyday transaction became a marketer’s worst nightmare. More than 92% of people use online directories such as Apple … Continue reading →

Posted in Blog, Digital Directory Management, Internet Marketing Consulting, PPC | Tagged Inbound Marketing, Internet Marketing, Online Directory Management

How to Find the Right Website Development Firm (Part 2)

Posted on March 18, 2019

Our previous blog discussed how important it is for you to carefully screen potential website development firms before making a final decision. You should find out if they have experience in your particular niche and understand search engine optimization. They should also explain how they can add value to your website and provide more details about their service offerings. Once you’re satisfied with their answers, here are some additional topics you can bring up: 5. What is their web development process? Ask them to explain their web development process step-by-step. Every company uses their own systems and processes to complete projects. … Continue reading →

Posted in Blog, Internet Marketing Consulting, Web Design, Website Development | Tagged Internet Marketing, Search Engine Optimization, social media, User Experience, Website Design, Website Development

5 Dangers of Website Design Templates

Posted on March 11, 2019

If you are in the market for a new or refreshed website design, you may have considered using a design template because they are cheap and seem like they save you time. However, there’s a lot to consider before spending ANY time on a template. Honestly, is can be downright frustrating. Here are 5 dangers of website templates to think about before purchasing anything. 1. It immediately boxes you in. Your logo has to be a certain size image file. Your “About us” page has a limit on the number of words. You’ll feel the limits from the beginning, and … Continue reading →

Posted in Blog, User Experience, Web Design, Website Development, Website Security | Tagged Internet Marketing, Search Engine Optimization, Website Design, Website Development

How to Find the Right Website Development Firm (Part 1)

Posted on March 4, 2019

A polished website speaks volumes about your company’s brand and can also increase sales. That’s why most business owners choose to work with a qualified web development company. We know how challenging it can be to find a professional web development company you can trust, that’s why we’ve decided to share several key questions you should ask potential vendors in a two-part blog series. Read on to learn more about what you should ask before deciding to work with a web development firm: 1. Do they have experience in your specific industry or niche? One of the first things you … Continue reading →

Posted in Blog, Mobile Responsive, Search Engine Optimizations, User Experience, Web Design, Website Development | Tagged Internet Marketing, Search Engine Marketing, Search Engine Optimization, Website Design, Website Development, Website Security

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