Four Website Design Mistakes That Are Hurting Your Business

Four Website Design Mistakes That Are Hurting Your Business

Posted on August 14, 2017

If your Internet marketing efforts are producing disappointing results, the problem could lie with your web design. How can you determine if poor conversion is a website problem? A close look at your website analytics might reveal high bounce rates and short visitor times. In addition, website design mistakes like the four listed below could be at the heart of your problem. Poor Use of White Space Good page structure makes your content more attractive and easily read. Haphazard arrangements or densely packed content and advertisements confuse and possibly annoy the visitor. The key to good page structure is using … Continue reading

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3 Points About Search Engine Optimization That Shouldn’t Be Ignored

3 Points About Search Engine Optimization That Shouldn’t Be Ignored

Posted on August 7, 2017

Getting high search engine results is key. However, it’s just as important to rank for the right keywords. Here are a few tips to help you out with your SEO efforts. Know Which Keywords to Use When choosing keywords to rank for, don’t just focus on the competition and the monthly search volume. It’s just as important that the keyword bring in targeted traffic. Some keywords may seem like a good choice, but may not actually be so. You have to ask yourself what the intent of the searchers are and whether they would find your website interesting enough to click through. … Continue reading

How to Use Storytelling to Dramatically Boost Local Search Results

How to Use Storytelling to Dramatically Boost Local Search Results

Posted on July 31, 2017

Today’s article shares with you not only one of the easiest ways to boost local search results, but one of the more effective. Long before the internet and blogging, storytelling has been used in business presentations to both convey information and make a personal connection with the audience. In fact, most people will accept an antidote as proof. People place a high value on stories that they believe are true. Consequently, storytelling is an effective inbound marketing strategy, especially with blogging for business. The way many businesses try to capture local search is by merely adding their city or town … Continue reading

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Amazing Blogging Ideas that will Attract Local Customers

Amazing Blogging Ideas that will Attract Local Customers

Posted on July 24, 2017

One of the biggest benefits of blogging is boosting your search engine optimization. If you have read this once, you have likely read it a hundred times: Google loves fresh and unique content. Very often, the difference between a business website receiving 500 visitors a day and 5000 a day is a blog. Each article creates a new web page and a new opportunity for a potential customer to find you. However, a blog is also important for local search. It is a wonderful feeling when your business blog starts generating organic traffic from search and social media. That means … Continue reading

Improving Site Speed for Stronger Search Engine Optimization

Improving Site Speed for Stronger Search Engine Optimization

Posted on July 17, 2017

Search Engine Land recently came out with an article discussing SEO in light of how Google algorithms and ranking factors have become more complex and opaque. Rather than try to account for all the criteria (and there are numerous factors that feed into search engine ranking), the article urges companies to prioritize and focus on certain qualities in their website. Among those qualities is site speed. Why is site speed important? If your site loads more quickly: It will perform significantly better in search results. Visitors will be less likely to hit the back button in frustration (the article points out how people … Continue reading

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The Importance of Local Search Optimization for Business

The Importance of Local Search Optimization for Business

Posted on July 10, 2017

Did you come across this article looking for information on Local Search Optimization? Today, many businesses understand the importance of being online, having a website, and maintaining a social presence. However, online marketing is different from traditional marketing strategies. There is an inbound strategy which builds an audience at every stage of the sales funnel and consumer life-cycle. That said, Local Search Optimization (or Local SEO) is not just for the small, local business. Every savvy business owner will focus on local search. The average user is looking for a business in a specific area. Therefore, Google and other search engines … Continue reading

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3 Common Web Design Myths

3 Common Web Design Myths

Posted on June 19, 2017

Want more customers? Then you need a great website design. Your website is the face of your brand on the web, just like the outdoor facade of your office building and the appearance of your staff reflects your company style. Here are a few common myths about web design. Myth #1: You Can Do It Plain and Easy You’ve probably come across an untold number of websites that are using pre-designed templates or WordPress themes and are using images that were obviously pulled from free stock photo websites. If you want to be unique and present your brand, you need … Continue reading

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PROVEN Website Design Tips to STOP Bounce Rates

PROVEN Website Design Tips to STOP Bounce Rates

Posted on June 12, 2017

Didn’t they see my awesome profile picture? Do they know how much I spent on those headshots? Who doesn’t like fuschia? I don’t understand why they are leaving my website so soon? Isn’t the sparkly bird gif an eye catcher? Have you asked yourself any of these questions about your excellent site? If so, and the answers still baffle you it’s time to look at not only what you enjoy, but what your customers would like to experience when visiting your page. Okay, maybe we are a poking a little fun at the glittery adornments, but there is nothing funny … Continue reading

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How to Boost Your Website’s Local Search Optimization

How to Boost Your Website’s Local Search Optimization

Posted on June 5, 2017

Today, there is a lot of focus on local search optimization. There was a time when users were searching for global information. However, smartphones have changed the how, when, and why people are performing online searches. Quite literally, people what personalized information that is locally relevant. They are seeking local answers to their questions and solutions to their problems. This is because different locations may define a problem differently. For example, the local real estate agent will have more relevant housing marketing insight. Don’t your agree? SEOmoz reports that 76 percent of users utilize search engines to find local business information. Moreover, 67 percent used … Continue reading

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3 Easy Tips for Improving Your Site’s User Experience

3 Easy Tips for Improving Your Site’s User Experience

Posted on May 29, 2017

Website design isn’t what most people think it is. Website design isn’t at all about creating a fancy website that has all sorts of eye-catching slideshows, images and multimedia. It’s not about looks, it’s about what works. It’s about designing a website to have the highest conversion rate possible. Here are some tips on how to do that. Have a Clear Call-To-Action You don’t want your visitors to admire your website’s beauty; you want them to take action. Make sure that your call-to-action is clear and conspicuous to all visitors as soon as they land on your site. Make it … Continue reading

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