4 Important Ways To Boost Your WordPress Site’s Security

4 Important Ways To Boost Your WordPress Site’s Security

Posted on June 22, 2018

As you likely already know, web security is incredibly important. As your WordPress site becomes more well known, more hackers will be looking at your site. Fortunately, there are steps you can take to secure your site.  1. Avoid Using Plugins Did you know that out of the 10 most vulnerable WordPress plugins, five of them were commercial plugins available for purchase? Unfortunately, it’s true. While plugins can be great for your WordPress site, they can be seriously dangerous for your website security. Never keep plugins that you don’t actually use, as this just increases your risk. While you may … Continue reading

What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading

Web Design vs Website Development

Web Design vs Website Development

Posted on May 28, 2018

If you’ve got a website that needs some tender loving care, it’s best to hire a professional to fix the problem for you. Of course, before you can hire a professional you’ll need to know whether your problem calls for the aid of a web designer or a web developer. While these two types of professionals both work on websites, their services and areas of expertise differ widely. Web Design Web designers work with anything having to do with the appearance of a website, including the look and feel of the user interface. These professionals are frequently experts in graphic design and … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Web Design or Development: Is There a Difference?

Web Design or Development: Is There a Difference?

Posted on May 14, 2018

When you need help building a website, finding someone in Charleston, SC isn’t that hard, if you know what you’re looking for. Many people use the words web design and website development interchangeably when describing what they’re looking for. The reality is, design and development complement each other and work together, but they are different things.  What Is Web Design? Web design is the customer’s interaction with your website. The design is the colors they see, the layouts and menus they navigate, the pages they read and the way your blog looks. It’s their experience on the surface, much like … Continue reading

WordPress: Not as Easy as It Seems

WordPress: Not as Easy as It Seems

Posted on May 11, 2018

Ask any group of people where you should go to start a blog or create a website with little to no experience, and you’ll almost always get the same answer: WordPress. It’s described as being easy for beginners, simple to use, and quick to get started.  All of those things are true – with a catch. If you’re merely looking to grab an off-the-shelf theme, type up some content and write a weekly or monthly blog, then it is easy, simple to use and quick to get started.  But if you’re looking for a custom theme, with a detailed website … Continue reading

The 3 Basic Rules of User Interface Design

The 3 Basic Rules of User Interface Design

Posted on April 23, 2018

User interface design can seem more complicated than it needs to be. In this blog, we’ll go over the three most important rules of UI design to give you a point of reference in case you get lost in the details.  Be Simple The best user interfaces are so simple that users can visit them for the first time and immediately know what to do. In many cases, the simpler the design, the intuitive it is for users.  According to HubSpot, the first step is to get rid of all site elements that don’t add anything to your UX:  “Adding unnecessary … Continue reading

The Importance of NAP Consistency for Ranking in Local Search Results

The Importance of NAP Consistency for Ranking in Local Search Results

Posted on April 16, 2018

When a viewer searches something that implies they are looking for local results, or if they include a geo specific reference within their query, they expect only relevant results to be displayed. You already know this because you use Google or another search engine to help you find things, both online and locally. If you were to search “auto repair Charleston, SC” you would expect for Charleston-based businesses to be displayed. This is true even if you were to search “auto repair businesses” and you’re currently located in Charleston, SC. You expect the search engine to understand that you need … Continue reading

Web Design – Three Ways to Keep Users on Your Site Longer

Web Design – Three Ways to Keep Users on Your Site Longer

Posted on April 9, 2018

  It makes sense that you want to keep users on your website as long as possible.  The longer they stay and the more engaged they are, the greater the chance that they will complete some sort of desired action like downloading your ebook, completing your newsletter sign up form or purchasing your product.    So how do you keep visitors on your website for more than just a few seconds?  The best way is through your website’s design.  A well-designed site provides a pleasant experience and keeps people involved. A badly designed site leads to frustration and high bounce rates.  So how do … Continue reading

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