How Responsive Design Can Keep Users on Your Site

How Responsive Design Can Keep Users on Your Site

Posted on January 15, 2018

The ability to attract users to your website is overrated. The ability to keep them there, however, is rare and valuable. In this blog, we’ll explain how you can attract and hold users on your site by switching to responsive design. Users avoid poorly designed sites  Users do everything they can to avoid poorly designed sites. They’d rather go back to Google’s SERPs and find another site than wait for a slow one to load or try to figure out non-intuitive navigation. According to this Huffington Post article, some users even factor these aspects into a company’s credibility: “Let’s look at some facts, 94% … Continue reading

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Do You Have A Spot In Local Search Engine Results?

Do You Have A Spot In Local Search Engine Results?

Posted on January 8, 2018

Do you own and operate a business that thrives on your local customers? If your answer is yes, it is important that you understand how people use the internet to find local businesses. While many consumers find businesses in their community or neighborhood by asking family members and friends. If you are doing a successful job at operating your business, you will benefit from the word-of-mouth marketing method. However, you have to create an online presence if you want to make a huge impact. You have to have a strong presence online when people search for a specific product or … Continue reading

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Multiple Sites and Their Hazy Impact on Search Engine Optimization

Multiple Sites and Their Hazy Impact on Search Engine Optimization

Posted on January 1, 2018

Having multiple sites is a valid search engine optimization strategy that could go horribly wrong for your business if used in the wrong situation. In this blog, we’ll explain when it’s good to have multiple sites and when you should combine them. The good: you can dominate search results for a keyword If there’s relatively low competition and your sites are all authoritative, then having multiple sites can give you a monopoly on Google’s SERPs for a given keyword. When a user searches a keyword, he’ll see multiple links which all lead to your business. The bad: all your sites … Continue reading

Search Engine Optimization: Is Keyword Density Still a Thing?

Search Engine Optimization: Is Keyword Density Still a Thing?

Posted on December 25, 2017

In this blog, we’ll talk about a classic search engine optimization topic: keyword density. We’ll take a look at its current role today and how that has changed over the years. The old days In the old days, keyword density was everything in regard to SEO. Businesses would write their entire websites in such a way to capitalize on this. This, of course, led to some terrible content. Businesses were writing for search engines and not for real people. Google eventually realized that its emphasis on keyword density was leading to sub-par websites. It then changed course. Keyword density today Nowadays, … Continue reading

Web Design and Mental Models: Help Users Navigate Your Site

Web Design and Mental Models: Help Users Navigate Your Site

Posted on December 18, 2017

Ever wonder what goes on when a user interacts with your site? Understanding this relationship will help you design a better user experience. In this blog, we’ll go over mental models and their role in web design. What are mental models? Users develop mental models — consciously or not — when they learn a new system. This Econsultancy article explains that the system could be a store, a website, the process of buying a car, and limitless other scenarios: “Simply put, a mental model is what the user believes about a particular system. This system doesn’t have to be a digital product … Continue reading

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What Adjustments Are You Making To Your Keywords This Season?

What Adjustments Are You Making To Your Keywords This Season?

Posted on December 11, 2017

Can you believe that we are about to be in the holiday shopping season already? For many retail search marketers, this may not always be a fun time. However, you have been creating a list of all the seasonal trends that may have an impact on your websites’ traffic, right? There was a time when stores only worried about the high amount of foot traffic they would get in their physical stores, now they are worried about the traffic they will get on their websites. How many times do you make adjustments to your keywords? Keywords play an important role … Continue reading

Implementing Website Security HTTPS Requirement

Implementing Website Security HTTPS Requirement

Posted on December 4, 2017

As hackers and thieves become more aggressive than ever before, website owners must be more cognizant of security. No matter what kind of website, it may hold private data of other individuals or companies that should remain private. This is even more important when considering e-commerce sites that hold credit card information, addresses, phone numbers of other valuable data of consumers. Today, more website administrators are implementing SSL certificates to resolve this problem. SSL certificates are powerful ways to improve website security. Once they are implemented, the website is accessed over HTTPS protocol. HTTPS encrypts the data sent between the … Continue reading

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Why You Should Not Do Your Web Design Alone or Use a Generic Template

Why You Should Not Do Your Web Design Alone or Use a Generic Template

Posted on November 27, 2017

Every website owner knows they need to have a great website design. But most don’t know what makes a good website design. When doing web design alone, you’re likely to mess up. You want to make sure that your visitors can easily access and navigate your website. However, you need to make sure that you don’t overwhelm them. Unfortunately, this is what usually happens with DIY websites. Remember, you want to use your website to bring in sales and conversions. If things are too complicated with too many options, your website will convert at a lower rate. Your website needs to be optimized around … Continue reading

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Increase Conversions by Making Better Use of Images in Your Website Design

Increase Conversions by Making Better Use of Images in Your Website Design

Posted on November 20, 2017

It’s well known that images make web pages more attractive because they break up tedious blocks of text. People are, after all, highly visual and experience the world that way. Naturally, they would find websites with some visual stimulation more appealing. But using images merely to beautify your website is underutilizing their power. Specifically, you aren’t using their power to increase your sales and profits. The type of images you choose has a profound impact on your conversion rates. Here are three ways of using imagery in your website design to increase conversions: Use Images That Emotionally Convey Your Product’s Benefits … Continue reading

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Local Search: The Secret to Getting Backlinks

Local Search: The Secret to Getting Backlinks

Posted on November 13, 2017

Backlinks play an important role in getting a good local site ranking. In this blog, we’ll explain what they are and how you can acquire them: What are backlinks? A backlink is a link from another website to yours. These have a lot of weight in the context of local search, because it means someone is talking about or referencing your business. It could be a recommendation of your services, a review of your restaurant, or a citation of your research.   Easy backlinks  Organic backlinks are the best kind, but they take forever to acquire. You just need to wait … Continue reading

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