Amazing Blogging Ideas that will Attract Local Customers

Amazing Blogging Ideas that will Attract Local Customers

Posted on July 24, 2017

One of the biggest benefits of blogging is boosting your search engine optimization. If you have read this once, you have likely read it a hundred times: Google loves fresh and unique content. Very often, the difference between a business website receiving 500 visitors a day and 5000 a day is a blog. Each article creates a new web page and a new opportunity for a potential customer to find you. However, a blog is also important for local search. It is a wonderful feeling when your business blog starts generating organic traffic from search and social media. That means … Continue reading

Improving Site Speed for Stronger Search Engine Optimization

Improving Site Speed for Stronger Search Engine Optimization

Posted on July 17, 2017

Search Engine Land recently came out with an article discussing SEO in light of how Google algorithms and ranking factors have become more complex and opaque. Rather than try to account for all the criteria (and there are numerous factors that feed into search engine ranking), the article urges companies to prioritize and focus on certain qualities in their website. Among those qualities is site speed. Why is site speed important? If your site loads more quickly: It will perform significantly better in search results. Visitors will be less likely to hit the back button in frustration (the article points out how people … Continue reading

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The Importance of Local Search Optimization for Business

The Importance of Local Search Optimization for Business

Posted on July 10, 2017

Did you come across this article looking for information on Local Search Optimization? Today, many businesses understand the importance of being online, having a website, and maintaining a social presence. However, online marketing is different from traditional marketing strategies. There is an inbound strategy which builds an audience at every stage of the sales funnel and consumer life-cycle. That said, Local Search Optimization (or Local SEO) is not just for the small, local business. Every savvy business owner will focus on local search. The average user is looking for a business in a specific area. Therefore, Google and other search engines … Continue reading

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3 Common Web Design Myths

3 Common Web Design Myths

Posted on June 19, 2017

Want more customers? Then you need a great website design. Your website is the face of your brand on the web, just like the outdoor facade of your office building and the appearance of your staff reflects your company style. Here are a few common myths about web design. Myth #1: You Can Do It Plain and Easy You’ve probably come across an untold number of websites that are using pre-designed templates or WordPress themes and are using images that were obviously pulled from free stock photo websites. If you want to be unique and present your brand, you need … Continue reading

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PROVEN Website Design Tips to STOP Bounce Rates

PROVEN Website Design Tips to STOP Bounce Rates

Posted on June 12, 2017

Didn’t they see my awesome profile picture? Do they know how much I spent on those headshots? Who doesn’t like fuschia? I don’t understand why they are leaving my website so soon? Isn’t the sparkly bird gif an eye catcher? Have you asked yourself any of these questions about your excellent site? If so, and the answers still baffle you it’s time to look at not only what you enjoy, but what your customers would like to experience when visiting your page. Okay, maybe we are a poking a little fun at the glittery adornments, but there is nothing funny … Continue reading

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How to Boost Your Website’s Local Search Optimization

How to Boost Your Website’s Local Search Optimization

Posted on June 5, 2017

Today, there is a lot of focus on local search optimization. There was a time when users were searching for global information. However, smartphones have changed the how, when, and why people are performing online searches. Quite literally, people what personalized information that is locally relevant. They are seeking local answers to their questions and solutions to their problems. This is because different locations may define a problem differently. For example, the local real estate agent will have more relevant housing marketing insight. Don’t your agree? SEOmoz reports that 76 percent of users utilize search engines to find local business information. Moreover, 67 percent used … Continue reading

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3 Easy Tips for Improving Your Site’s User Experience

3 Easy Tips for Improving Your Site’s User Experience

Posted on May 29, 2017

Website design isn’t what most people think it is. Website design isn’t at all about creating a fancy website that has all sorts of eye-catching slideshows, images and multimedia. It’s not about looks, it’s about what works. It’s about designing a website to have the highest conversion rate possible. Here are some tips on how to do that. Have a Clear Call-To-Action You don’t want your visitors to admire your website’s beauty; you want them to take action. Make sure that your call-to-action is clear and conspicuous to all visitors as soon as they land on your site. Make it … Continue reading

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3 SEO Tips for Getting High-Quality Content and Links

3 SEO Tips for Getting High-Quality Content and Links

Posted on May 23, 2017

What makes a good SEO strategy? The answer, of course, is quality content and quality links. Here are a few tips to getting more quality links and more quality content. Reclaim Your Links Link reclaiming is a simple process that will bring in a lot of new high-quality backlinks for free. Here’s how it works: Find out where your brand, blog or company has been mentioned on the web (without being linked to). Use a tool such as Buzzsumo or even Google Alerts for this. Create a list of high-quality websites that mention you. Contact the owners, thank them for … Continue reading

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Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Posted on May 15, 2017

A link connecting one web page to another on the same website is an internal link. Internal linking is one of the easiest search engine optimization strategies you can implement. Of those aware of the technique, too many do it as an afterthought. Some may even allow a plugin or other software to do the job for them. This is a mistake because internal linking is too important a strategy to ignore or leave to a piece of software. It’s ironic that some website owners go to great lengths to get inbound links, yet overlook or undervalue the readily attainable … Continue reading

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Three Ways to Improve Your Performance on Hyper-Local Searches

Three Ways to Improve Your Performance on Hyper-Local Searches

Posted on May 8, 2017

Recently, Search Engine Land came out with a list of six types of businesses that would especially benefit from stronger local Internet search rankings. They write about plumbers, medical practitioners, lawyers, restaurants and bars, real estate services, and pet services. Even if your business doesn’t fall into one of these types, it may be critical for you to strengthen your search engine optimization (SEO) for local searches. Many times, when people try to find businesses online, they perform a hyper-local search – they look for a business near them, not just in the general region or city, but within a … Continue reading

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