5 Benefits of Mobile Responsive Websites

5 Benefits of Mobile Responsive Websites

Posted on July 30, 2018

Mobile responsive websites are not just a trend; responsiveness has become a staple in website design. Mobile responsive websites have evolved from incredibly practical to a modern day digital necessity. Here are five reasons as to why mobile responsive website design is considered beneficial in today’s market. 1. Improvements in Overall Experience It is no question that mobile responsive website designs are favored by users over their non-responsive counterparts. In a nutshell, this is because a website that can easily be viewed from a computer, a tablet, or a phone. Making the visitor happier with the site and more likely to return. Sites … Continue reading

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Stop Ignoring Hyperlocal Listings: 3 Reasons Why Digital Directory Management Matters

Posted on July 23, 2018

You know that Google reigns supreme in the game of search, but are you using the internet to the fullest to bring customers in the door? If you’re not paying attention to directory management, then you aren’t. Instead, you’re missing out on the power of hyperlocal search.  While many of us think of Google first, we also turn to lots of other resources when we look for businesses that provide products and services in our area. These directories, which include sites like Yelp, give us a quick snapshot of what is nearby and help us decide whether or not to … Continue reading

Protecting Your Customers with Strong Website Security

Protecting Your Customers with Strong Website Security

Posted on July 20, 2018

I don’t know how many times I’ve heard business owners ask me why hackers and criminals want to mess with their website. It’s a common misconception especially among owners of small and medium size businesses that “it can’t happen to me.”  The reality is, it doesn’t matter how big your business is, or how much traffic your website has, you’re a target. The hackers and criminals, will plant malware anywhere they can. If they can infect your website and collect personal or payment information from even one of your customers, they are successful. The bad actors on the internet have … Continue reading

Does Your Website Support Hyperlocal Digital Directories?

Does Your Website Support Hyperlocal Digital Directories?

Posted on July 2, 2018

Think about the last time you applied for a job. You probably submitted a resume that included your name, address, email, and phone number. You may have also included a link to a portfolio or personal website that listed the same contact information, as well as details to support the information on your resume. Now imagine that you had omitted your phone number on your resume. Or you had listed an incorrect email address. Or the details you shared on your website were completely different from what you had laid out on your resume. How would any of these inaccuracies … Continue reading

4 Important Ways To Boost Your WordPress Site’s Security

4 Important Ways To Boost Your WordPress Site’s Security

Posted on June 22, 2018

As you likely already know, web security is incredibly important. As your WordPress site becomes more well known, more hackers will be looking at your site. Fortunately, there are steps you can take to secure your site.  1. Avoid Using Plugins Did you know that out of the 10 most vulnerable WordPress plugins, five of them were commercial plugins available for purchase? Unfortunately, it’s true. While plugins can be great for your WordPress site, they can be seriously dangerous for your website security. Never keep plugins that you don’t actually use, as this just increases your risk. While you may … Continue reading

What are Internet Marketing and Online Marketing Services?

What are Internet Marketing and Online Marketing Services?

Posted on June 15, 2018

Online marketing services help you to promote your business and its products and services on the Internet. Also known as digital or Internet marketing, online marketing can include a wide range of strategies, but generally relate to building a powerful website and using it as the basis for your marketing campaigns. Here’s a sampling of Internet marketing solutions that you might find from agencies in Charleston, SC and elsewhere. Search engine optimization: Also known as SEO, search engine optimization is the art/science of making your website more appealing to search engines. Google and other search engines look at certain aspects … Continue reading

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Organic Search Engine Optimization Vs. Pay Per Click: What’s The Difference?

Posted on June 8, 2018

Organic Search Engine Optimization, or SEO, and Pay Per Click, or PPC, are two different methods of Search Engine Marketing (SEM). Both of these tools can be used as a part of your marketing campaign, but there is are significant differences between the two. Let’s discuss these differences, based on search engine positioning, cost, and potential traffic. Organic SEO Search Engine Positioning – Organic Search Engine Marketing can land your website on the first page of Google’s search results if your website is optimized for SEO. Organic Search Engine Optimization, when done correctly, leads to long-term, organic search ranking. Pay per click … Continue reading

Web Design vs Website Development

Web Design vs Website Development

Posted on May 28, 2018

If you’ve got a website that needs some tender loving care, it’s best to hire a professional to fix the problem for you. Of course, before you can hire a professional you’ll need to know whether your problem calls for the aid of a web designer or a web developer. While these two types of professionals both work on websites, their services and areas of expertise differ widely. Web Design Web designers work with anything having to do with the appearance of a website, including the look and feel of the user interface. These professionals are frequently experts in graphic design and … Continue reading

The Dynamic Practice of Search Engine Optimization

The Dynamic Practice of Search Engine Optimization

Posted on May 21, 2018

Often, people ask: What is SEO (Search Engine Optimization), and why do I need it? The answer to this question is simple: SEO is many things to many people, and you need it to compete in an online marketplace that is bigger than ever before. The roots of SEO exist in helping you rank well within the search engines so that your customers can engage with your brand. The process of implementing search engine optimization should be considered a long-term engagement. Things Change As your products and services continue to evolve, so should your online presences. It is commonplace for … Continue reading

Web Design or Development: Is There a Difference?

Web Design or Development: Is There a Difference?

Posted on May 14, 2018

When you need help building a website, finding someone in Charleston, SC isn’t that hard, if you know what you’re looking for. Many people use the words web design and website development interchangeably when describing what they’re looking for. The reality is, design and development complement each other and work together, but they are different things.  What Is Web Design? Web design is the customer’s interaction with your website. The design is the colors they see, the layouts and menus they navigate, the pages they read and the way your blog looks. It’s their experience on the surface, much like … Continue reading