Don’t Be Labeled as ‘Not Secure’: Why You Need SSL

Don’t Be Labeled as ‘Not Secure’: Why You Need SSL

Posted on April 1, 2019

SSL stands for Secure Sockets Layer. It creates an encrypted connection between your visitor’s browser and the server, and this digital “handshake” is both more complicated and far better than a password.  While it’s especially important that any site that offers online shopping have SSL, it’s also important for sites that request or contain any sensitive information. This includes birthdays and addresses to other pieces of data that might be shared in a simple form or inquiry to your company.  Google, as it has for more than a decade, sets the standard and makes the rules for online best practices. … Continue reading

Mastering Digital Directory Management for your Local Business

Mastering Digital Directory Management for your Local Business

Posted on March 25, 2019

December 19, 2017, was a bad day for CVS Pharmacy. That night, Modern Family actress Sarah Hyland walked into her local pharmacy to pick up a prescription, but instead she walked out empty-handed. The culprit? Hyland had first checked Apple Maps to see how long before the pharmacy closed, and Apple Maps showed the wrong hours. Hyland took to her phone and tweeted her frustration to her 1.5 million followers:  — Sarah Hyland (@Sarah_Hyland) December 19, 2017 What should have been a mundane, everyday transaction became a marketer’s worst nightmare. More than 92% of people use online directories such as Apple … Continue reading

How to Find the Right Website Development Firm (Part 2)

How to Find the Right Website Development Firm (Part 2)

Posted on March 18, 2019

Our previous blog discussed how important it is for you to carefully screen potential website development firms before making a final decision. You should find out if they have experience in your particular niche and understand search engine optimization. They should also explain how they can add value to your website and provide more details about their service offerings. Once you’re satisfied with their answers, here are some additional topics you can bring up: 5. What is their web development process?  Ask them to explain their web development process step-by-step. Every company uses their own systems and processes to complete projects. … Continue reading

How to Find the Right Website Development Firm (Part 1)

How to Find the Right Website Development Firm (Part 1)

Posted on March 4, 2019

A polished website speaks volumes about your company’s brand and can also increase sales. That’s why most business owners choose to work with a qualified web development company. We know how challenging it can be to find a professional web development company you can trust, that’s why we’ve decided to share several key questions you should ask potential vendors in a two-part blog series. Read on to learn more about what you should ask before deciding to work with a web development firm: 1. Do they have experience in your specific industry or niche? One of the first things you … Continue reading

The Power of Re-Evaluating Web Design

The Power of Re-Evaluating Web Design

Posted on February 25, 2019

Have you asked your customers lately what they think of your website? Are you getting new customers online? Customer feedback is essential to running a successful business and it may be worth asking for. You can send a survey or just call a few of your top customers and let them tell you about their experiences. If you don’t get at least a few new customers online every day, then something may be wrong. Your current customers will be happy to tell you.  A website is a critical piece of customer experience. It’s a major touch point, just like phone … Continue reading

Web Design your Customers and Employees will Love

Web Design your Customers and Employees will Love

Posted on February 18, 2019

Are you looking to take better care of your customers? Many businesses are striving for better ways to improve customer service online. How about a new website? It’s is a great plan for improving external and internal customer service in 2019. A new website can: Improve user experience through a fresh design. These days, landing on a well designed, beautiful website is similar to walking into a well designed room. Our online experiences are gradually becoming more important, and we like a good experience. Just the aesthetics of your site (a nice photo, calm colors, or framework) can effect your … Continue reading

Benefits of Focusing on Internet Marketing Solutions

Benefits of Focusing on Internet Marketing Solutions

Posted on February 11, 2019

Are you fired up about being more successful in 2019? Have you recently gone out and about in your area with a handful of business cards and tried to “pound the pavement”? We’ve all been there. You need leads, and you need sales even more. However, as beautiful as Charleston, SC is, you may be better off going another route. Your time is better spent advertising in a newer, more effective way. Internet Marketing is a modern day solution to door to door sales, or posting flyers on doors. It involves having a great website, posting on social media, and … Continue reading

5 Reasons to Use a Professional Team for Web Design

5 Reasons to Use a Professional Team for Web Design

Posted on January 14, 2019

Are you planning to launch a new website in 2019? Bravo! When you optimize your website design and put the customer experience at the center, business will soar! The first and most important step in launching a new site is to decide if you will use a team of professionals, or try to save money by doing it yourself or hiring an individual. If you are looking to succeed online and satisfy your customers, we recommend to use an experienced team of professionals, like Lowcountry Media Solutions LLC. Here are a few reasons.  1. Experience. A team has the sum … Continue reading

Discover the Web Design Trends for 2019

Discover the Web Design Trends for 2019

Posted on January 7, 2019

Web design is critical for a business website’s success. Over the course of just one year, there are many changes including search algorithm updates, best practices, and consumer trends. A website that appears cutting edge when launched can sometimes become dated in just a few short months. A website does not improve with age. So, if your business website has not been updated in a few years, there is a good chance that it does not conform to current trends in format, function, and style. According to Search Engine Land, a leading news and information source on search engine marketing, … Continue reading

Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Is Internal Linking a Part of Your Search Engine Optimization Strategy?

Posted on May 15, 2017

A link connecting one web page to another on the same website is an internal link. Internal linking is one of the easiest search engine optimization strategies you can implement. Of those aware of the technique, too many do it as an afterthought. Some may even allow a plugin or other software to do the job for them. This is a mistake because internal linking is too important a strategy to ignore or leave to a piece of software. It’s ironic that some website owners go to great lengths to get inbound links, yet overlook or undervalue the readily attainable … Continue reading

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