There is no doubt that social media marketing has created massive attention due to the substantial rise in social media usage. You can agree that social media is a key facet to Internet marketing and businesses continue to leverage these platforms to boost their brand, reach desired markets, interact with prospects, and of course, generate leads.
Yet, these leads generated still have to be warmed and nurtured to move them along in your sales funnel to ultimately create the sale. This is where email marketing comes into play. You see, although social media is ideal for promotion and building brand awareness, it is not always successful in getting customers to act. Email marketing is a more effective tool in closing the sale and gaining buying clients. It is truly a vital part to your overall Internet marketing strategy.
Major Benefits to Email Marketing
Here are a few advantages when you leverage the power of email marketing in your Internet marketing plan:
- Nurture and connect with your leads by sharing valuable content that solves their problems
- Dramatically increases sales and revenue
- Boost customer retention and loyalty
- Leads are more likely to interact with your content because they’ve already expressed interest in you by opting into your list
Therefore implementing (or enhancing) your email strategy will create significant results in your business. These nine statistics below shows the impact email marketing has in expanding business growth.
9 Email Marketing Statistics
#1 Email generates 50% more in sales than other lead-generating mechanisms (Source: Hubspot)
#2 89% of marketers say that email is their primary channel for lead generation (Source: Mailigen)
#3 Email marketing works 40 times better at getting customers than Facebook, Twitter, and compared to social media sites (Source: McKinsey)
#4 Nurtured leads make 47% larger purchases than non-nurtured leads (Source: Emma)
#5 59% of B2B marketers state that email is the most effective channel for generating revenue(Source: Hubspot)
#6 When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and other sources (Source: Direct Marketing Association)
#7 95% of people who opt into email lists from a recognized brand consider the email useful (Source:Entrepreneur)
#8 Email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout)
#9 Email marketing yields an average 4,300% return on investment for businesses in the United States. (Source: Direct Marketing Association)
It’s safe to say that email marketing has an immense impact and role in Internet marketing. When you fail to hone this tactic, you are truly leaving a lot of money on the table. If executed correctly, however, the benefits reaped will be worth the investment. For more ways on how to uniquely apply email marketing strategies that are congruent with your business goals, contact us here. We’d be happy to serve you!