So, you have a website. It’s beautiful, professionally designed, and brand-specific. But have you considered how your website looks when viewed from a cell phone? If you’re only testing what your website looks like from a desktop, you’re missing a huge opportunity to increase your traffic and customer satisfaction. Here are 5 reasons you should ensure the mobile optimization of your website.
1.) Rank Higher on Google
When Google crawls a website, it considers how mobile-friendly a website is before determining how high to rank the website in its search engines. Not only that, but Google has recently mentioned that it may be switching its algorithms to index mobile-friendly websites before desktop-friendly websites. Since search engine indexing determines the order that websites show up in when people do a Google search, knowing the order that Google indexes websites in are extremely important. People are most likely to click on the first few links they’re shown when they do a Google search. Based on this information, if your website has not considered mobile optimization, it will rank lower in search engines, meaning less traffic will be directed to your website on a daily basis.
2.) Attract a Wider Range of Customers
These days, many customers spend more time on their phones and tablets than they do on traditional computers. In fact, one study shows that about 57% of all internet traffic comes from smartphones and tablets. This number is variable depending on the industry you’re in, and for some industries–such as restaurants–the percent of mobile traffic is significantly higher. Regardless of your industry, however, if your website is not mobile-friendly, you’re essentially turning away the vast majority of customers who could be coming to your website.
3.) Increase Interactivity
Some customers may be willing to give a website that’s not mobile optimized a shot, but if buttons are too small or videos don’t fit their screen, they may not be able to access the full range of your website. Consider a customer who goes on your website and finds something they want to buy but then can’t click the “check out” option. More than likely, they’ll leave your website and find a similar product elsewhere. If you want your viewers to convert to customers, you have to give them the ability to do so.
4.) Increase Revenue
Generally, people at a desktop are there with a purpose, while mobile users may be killing time in line or casually surfing the web. One result in these differences in purpose is that tablet and cell phone users tend to spend more money per purchase than users on a desktop, perhaps because they are giving in to impulse purchases. If you’re looking to increase your profit, you want to be attracting mobile users.
5.) Build Trust
Every time your customer interacts with your company, they are building their understanding of your brand. An easy-to-navigate website shows your customers that you are a professional company and that you can be trusted, while long load times and a shoddy-looking site can undermine your company. If you’re hoping to build brand engagement, having a mobile-friendly website is a must.
Today’s digital age is all about receiving quick bites of information on the go. If you want to keep up in this fast-paced online world, mobile optimization of your website is crucial. Contact us for more information!