Google My Business is an important asset for every local business owner. Having a GMB profile will help you get more exposure in local Google searches. Here are some tips for optimizing your Google My Business profile.
Keep It Relevant
Relevancy is what will help Google rank you for the right searches. This starts with choosing the right category for your business profile. It continues with making sure that your local address is clearly indicated. Next, make sure that you post local-oriented content on both your website that is linked to from your profile and your Google Plus profile.
Fill It Out
Fill out your Google My Business profile. Add pictures that show various angles of your business. Make sure there is information such as your contact information, your opening times, when certain events occur, and so on.
Encourage customers to leave reviews. Positive reviews have a direct impact on your rankings and will help you appear in the three-pack of local businesses that appears at the top of local search results.
Engage With the Reviews
It’s important to reply to your reviews. Do this not just for positive reviews, but for negative reviews as well. When replying to a negative review, apologize that the customer did not experience what they expected, but do not say that you were at fault. Try to move the discussion away from your profile, as you do not want a negative back and forth discussion. A good idea is to tell the reviewer to contact your customer service team and then provide a number they can call.
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