Inbound marketing demands a different mentality that many businesses need to adjust to. If you’re looking to start practicing inbound marketing, or you want to improve your current campaign, then consider these tips:
Although many businesses have accounts on Facebook and Twitter, it seems like only a few of them know what they’re doing. Most of them just approach social media the same way they do traditional marketing, which sets them up for failure.
For effective social media marketing, you need to interact with followers. According to a recent Marketing Land article, you should consider hosting Q and As and creating quizzes to increase your follower engagement:
“It’s not enough to merely have a presence on the social media platforms. Instead, you need toengage these platforms. Social media is social. That means that there are real people behind every like and follower. In order to connect with those people, you need to ask questions, answer questions, respond to tweets, recognize +1s, and be a presence.”
Reevaluate your content creation
Interacting with followers is important, but you need to have some sort of conversation starter to get the ball rolling. That’s where content creation comes into play.
Write blogs with great content, post them on your website, share the link on social media, and start a discussion with followers regarding your blog. That’s the formula for increasing follower engagement on social media.
Don’t forget about SEO
And lastly, you should always optimize your blog and website content for search engine optimization. By now, writing great content is the best thing you can do for your SEO. Still, you should make sure you add your keyword and an inbound link to your site.
Inbound marketing is highly effective when businesses approach it with the right mentality. By interacting with followers on social media, creating great content, and practicing SEO, you’ll generate leads with your inbound marketing campaign.
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